CRM Specialist

Jobtailor; Dundee; On-site; GBP 35,000 - 52,000; Full time

Job summary

Jobtailor is seeking a CRM Marketing Specialist to own end-to-end CRM campaigns, newsletters and lifecycle journeys. You will plan, build, QA and deploy email communications across multiple brands, while managing calendars and balancing priorities.

You will analyse performance, run A/B tests, and use segmentation, personalization and automation to deliver relevant experiences. Collaboration with marketing, brand, and commercial teams is essential for impactful communications.

Qualifications

• Proven experience delivering CRM, email marketing and customer lifecycle campaigns.
• Hands-on with CRM platforms such as HubSpot, Iterable or Braze; HubSpot familiarity not essential.
• Strong segmentation, personalization, automation and lifecycle marketing understanding.
• Experience using data and customer insights to inform decisions and improve performance.
• Knowledge of email deliverability, compliance, contact frequency and customer experience.
• Experience running A/B tests and applying learnings to optimize activity.
• Excellent analytical and problem-solving skills with attention to detail.
• Strong stakeholder management and effective communication across teams.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Curious and analytical mindset; translate insights into action.

Responsibilities

• Own the end-to-end delivery and performance of CRM campaigns, newsletters and customer lifecycle journeys.
• Plan, build, QA and deploy email communications across multiple brands.
• Manage CRM calendars, coordinating activity across a diverse portfolio and balancing priorities.
• Analyze newsletter and automated journey performance to identify improvements.
• Develop testing and optimisation plans to boost engagement, retention and commercial performance.
• Use segmentation, personalisation and automation to deliver relevant customer experiences.
• Turn campaign data into actionable insights for stakeholders.
• Help customers understand and experience the value of subscriptions.
• Support the development of engaged communities around publications through CRM strategies.
• Collaborate with marketing, brand and commercial teams to align communications.
• Maintain high QA standards and CRM best practice through thorough checks.

Skills

CRM Campaign Management

Email Marketing

Customer Lifecycle Marketing

Data Analysis

Segmentation

Personalization

Automation

A/B Testing

Performance Optimization

Email Best Practices

Tools

HubSpot

Iterable

Braze

Looker

Job description

• Own the end-to-end delivery and performance of CRM campaigns, newsletters and customer lifecycle journeys
• Plan, build, QA and deploy email communications across multiple brands
• Manage CRM calendars, coordinating activity across a diverse portfolio and balancing competing priorities
• Analyse the effectiveness of newsletters and automated journeys, identifying opportunities to improve, consolidate or retire activity
• Develop and execute testing and optimisation plans to improve engagement, retention and commercial performance
• Use segmentation, personalisation and automation to deliver relevant customer experiences
• Turn campaign data into actionable insights and recommendations for stakeholders
• Help customers better understand and experience the value of their subscriptions
• Support the development of engaged communities around publications through effective CRM strategies
• Collaborate with marketing, brand and commercial teams to ensure customer communications are aligned and impactful
• Maintain high standards of quality, accuracy and CRM best practice through thorough QA processes

Requirements

• Proven experience delivering CRM, email marketing and customer lifecycle campaigns
• Hands-on experience with a CRM platform such as HubSpot, Iterable, Braze or similar; previous HubSpot experience isn't essential
• Strong understanding of customer segmentation, personalisation, automation and lifecycle marketing
• Experience using data and customer insights to inform decisions and improve performance
• Knowledge of email best practice, including deliverability, compliance, contact frequency and customer experience
• Experience running A/B tests and implementing learnings to optimise future activity
• Excellent analytical and problem-solving skills
• Strong stakeholder management and communication skills
• Exceptional attention to detail
• Ability to effectively manage multiple projects and priorities in a fast-paced environment
• Curious and analytical, with the instinct to dig into why performance has changed and turn that understanding into action
• Confident asking questions, challenging requirements and constructively pushing back when there's a better approach
• Proactive, collaborative and customer-focused approach
• Experience using reporting and visualisation tools such as Looker would be beneficial but is not essential

Core Competencies

Demonstrates expertise in CRM campaign management, email marketing, and customer lifecycle strategies, with a strong focus on data analysis and performance optimization. Proficient in leveraging segmentation, personalization, and automation to enhance customer engagement and retention.

Highest-signal resume keywords

• CRM Campaign Management
• Email Marketing
• Customer Segmentation
• Data Analysis
• A/B Testing

ATS Optimization Keywords

Hard Skills

• CRM Campaign Management
• Email Marketing
• Customer Lifecycle Marketing
• Data Analysis
• Segmentation
• Personalization
• Automation
• A/B Testing
• Performance Optimization
• Email Best Practices

Soft Skills

• Analytical Skills
• Problem-Solving Skills
• Stakeholder Management
• Attention to Detail
• Communication Skills

Industry Keywords

• CRM Best Practices
• Customer Experience
• Engagement Strategies
• Retention Strategies
• Quality Assurance

Tools & Technologies

• HubSpot
• Iterable
• Braze
• Looker