CRM & Retention Lead

The Growth Foundation; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Private healthcare

Life assurance and income protection

Learning and development budget

Job summary

The Growth Foundation is recruiting a CRM & Retention Lead for a fast-growing consumer brand based in London. You will own CRM, email marketing and retention strategy, helping to convert prospects, increase repeat purchase, improve subscription performance and grow customer lifetime value.

Working across Growth, Brand, Product, Creative and Operations, you will build a high-performing lifecycle programme with measurable commercial impact.

Qualifications

• CRM, lifecycle, retention or email marketing experience in ecommerce or subscriptions.
• Proven ability to improve retention, repeat purchases, or subscription revenue.
• Strong email marketing, automation, segmentation and testing skills.
• Experience with Klaviyo; Shopify knowledge advantageous.
• Commercially minded, analytical and collaborative.

Responsibilities

• Own email and CRM campaigns from planning to launch and optimisation.
• Build automated customer journeys (welcome, post-purchase, replenishment, subscription, re-engagement, win-back).
• Drive retention, repeat revenue, subscription growth and CLV.
• Develop segmentation and testing plans to improve relevance and conversion.
• Collaborate with Product and Digital teams to improve journeys and AOV.
• Track CRM performance and derive data-driven improvements.
• Introduce scalable processes as the business grows.

Skills

CRM

Lifecycle marketing

Email marketing

A/B testing

Analytical

Tools

Klaviyo

Shopify

Job description

Central London | Hybrid - 3 days per week in the office

We are recruiting a CRM & Retention Lead for a fast-growing consumer brand based in London.

You will own CRM, email marketing and retention strategy, helping to convert prospects, increase repeat purchase, improve subscription performance and grow customer lifetime value. Working closely with Growth, Brand, Product, Creative and Operations teams, you will build a high-performing lifecycle programme that delivers measurable commercial impact.

Key responsibilities

• Own email and CRM campaigns from planning and segmentation through to briefing, launch and optimisation
• Build and improve automated customer journeys, including welcome, post-purchase, replenishment, subscription, re-engagement and win-back activity
• Drive retention, repeat revenue, subscription growth and customer lifetime value
• Develop segmentation and testing plans to improve campaign relevance, engagement and conversion
• Partner with Product and Digital teams to improve website journeys, conversion rate and average order value
• Track CRM and retention performance, using data and insight to identify and deliver improvements
• Introduce scalable processes and fresh ideas as the business grows

About you

• Experience in CRM, lifecycle, retention or email marketing within e-commerce, subscription or DTC businesses
• A track record of improving retention, repeat purchase, customer lifetime value or subscription revenue
• Strong email marketing, automation, segmentation and testing skills
• Experience with a leading CRM platform; Klaviyo experience is advantageous
• Familiarity with Shopify and subscription technology would be beneficial
• Commercially minded, analytical and creative, with a hands-on approach
• Comfortable working at pace, taking ownership and collaborating across teams

Benefits

• 25 days’ annual leave, plus public holidays and an additional personal day
• Flexible hybrid working, with three days per week in the Central London office
• Private healthcare, dental cover, life assurance and income protection
• Annual learning and development budget, wellbeing support and paid volunteering time
• Product allowance, cycle-to-work support, team socials and summer early finishes

Our client is committed to creating an inclusive and diverse working environment and welcomes applications from candidates of all backgrounds and experiences. Recruitment decisions are based on skills, experience and suitability for the role.

Due to the volume of applications, if you have not heard from us within two weeks of applying, unfortunately your application has not been successful on this occasion.