CRM & Retention Lead — DTC Growth, EMI Options

Purpose Driven Foods | B Corp™; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

EMI share options

Private healthcare

Pension

Office four days a week, one day from

Friday 3pm finish

Duvet days 3x per year

Job summary

Purpose Driven Foods in London is hiring its first dedicated CRM & Retention Manager to own the channel end-to-end. You’ll define the CRM strategy, set priorities with the Growth Lead, and build it hands-on in Klaviyo across multiple brands.

Expect 2–3 campaigns per brand weekly, flows, SMS and weekly reporting as you grow a portfolio of brands. You’ll shape retention, repeat purchase and customer lifetime value as the business scales.

Qualifications

• Own CRM and retention or lifecycle marketing with clear channel ownership.
• Hands-on Klaviyo experience with flows, segmentation, testing and reporting.
• Experience with subscriptions (Skio or Recharge) and world-class retention vision.
• Strong capability with CLV, AOV, churn and cohort retention data.
• Excellent copy instincts and multi-brand calendar management.

Responsibilities

• Build the CRM engine: metrics, testing, and brand-to-brand customer movement roadmap.
• Create flows, segmentation, and campaigns across the portfolio in Klaviyo.
• Develop subscription retention (Skio/Recharge) and loyalty initiatives.
• Drive retention as a growth channel and improve CRM-driven revenue.

Skills

Klaviyo

Lifecycle marketing

Email campaigns

Data analytics

Subscription growth

Tools

Klaviyo

Skio

Recharge

Job description

Purpose Driven Foods in London is hiring its first dedicated CRM & Retention Manager to own the channel end-to-end. You’ll define the CRM strategy, set priorities with the Growth Lead, and build it hands-on in Klaviyo across multiple brands.

Expect 2–3 campaigns per brand weekly, flows, SMS and weekly reporting as you grow a portfolio of brands. You’ll shape retention, repeat purchase and customer lifetime value as the business scales.