CRM & Loyalty Growth Lead for DTC Brands

Purpose Driven Foods | B Corp™; Greater London; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

EMI share options

Private healthcare and pension

4 days in office per week, 1 day from

3 duvet days per year

Early Friday finish at 3pm

Job summary

Purpose Driven Foods is hiring its first dedicated CRM & Retention Manager to own the channel end-to-end. You will build the CRM engine, determine metrics, and drive flows, segmentation, and campaigns across brands like GOOD PHATS and fu:di.

You’ll own subscriptions with Skio, optimize loyalty and referral programs, and push retention as a growth channel by improving repeat purchases, CLV and revenue. Hands-on testing of messaging and offers will be key.

Qualifications

• Experience owning CRM, retention or lifecycle marketing in DTC/consumer brands.
• Ability to talk about repeat rates, cohort LTV and churn from hands-on experience.
• Strong hands-on Klaviyo skills: flows, segmentation, testing and reporting.
• Experience with Skio, Recharge or similar subscription platforms.

Responsibilities

• Build the CRM engine: define metrics, test roadmap, and cross-brand flows.
• Implement flows, segmentation, campaigns and emails across brands in Klaviyo.
• Make subscriptions world‑class using Skio.
• Develop loyalty and referral programmes to drive repeat purchases.
• Make retention a growth channel with initiatives to lift CLV and ARR.
• Test messaging, offers, timing, journeys and customer behaviour and iterate.

Skills

CRM management

Retention marketing

Lifecycle marketing

Email marketing (Klaviyo)

Data analysis (CLV/LTV)

Copywriting

Tools

Klaviyo

Skio

Recharge

Job description

Purpose Driven Foods is hiring its first dedicated CRM & Retention Manager to own the channel end-to-end. You will build the CRM engine, determine metrics, and drive flows, segmentation, and campaigns across brands like GOOD PHATS and fu:di.

You’ll own subscriptions with Skio, optimize loyalty and referral programs, and push retention as a growth channel by improving repeat purchases, CLV and revenue. Hands-on testing of messaging and offers will be key.