CRM manager for DTC brands

Purpose Driven Foods | B Corp™; Greater London; Hybride; GBP 45 000 - 55 000; Plein temps

Avantages offerts par ce poste

EMI share options

Private healthcare and pension

4 days in office per week, 1 day from

3 duvet days per year

Early Friday finish at 3pm

Résumé du poste

Purpose Driven Foods is hiring its first dedicated CRM & Retention Manager to own the channel end-to-end. You will build the CRM engine, determine metrics, and drive flows, segmentation, and campaigns across brands like GOOD PHATS and fu:di.

You’ll own subscriptions with Skio, optimize loyalty and referral programs, and push retention as a growth channel by improving repeat purchases, CLV and revenue. Hands-on testing of messaging and offers will be key.

Qualifications

• Experience owning CRM, retention or lifecycle marketing in DTC/consumer brands.
• Ability to talk about repeat rates, cohort LTV and churn from hands-on experience.
• Strong hands-on Klaviyo skills: flows, segmentation, testing and reporting.
• Experience with Skio, Recharge or similar subscription platforms.

Responsabilités

• Build the CRM engine: define metrics, test roadmap, and cross-brand flows.
• Implement flows, segmentation, campaigns and emails across brands in Klaviyo.
• Make subscriptions world‑class using Skio.
• Develop loyalty and referral programmes to drive repeat purchases.
• Make retention a growth channel with initiatives to lift CLV and ARR.
• Test messaging, offers, timing, journeys and customer behaviour and iterate.

Connaissances

CRM management

Retention marketing

Lifecycle marketing

Email marketing (Klaviyo)

Data analysis (CLV/LTV)

Copywriting

Outils

Klaviyo

Skio

Recharge

Description du poste

Описание: We’re Purpose Driven Foods, a founder-led food business on a mission to improve the metabolic health of the world. We make absolutely delicious food without the added sugar and seed oils – brands like GOOD PHATS and fu:di – and we’re about to get a lot bigger: we have a pipeline of new brands launching over the next couple of years, with serious investment behind them. We’re hiring our first dedicated CRM & Retention Manager, and the brief is simple to say and hard to do: own the channel. Strategy and execution, end to end.

Задачи

Build the CRM engine: decide which metrics matter, what to test, how customers move between brands, and what the roadmap is – agreed with the Growth Lead, driven by you. The build: flows, segmentation, campaigns and emails across the portfolio, hands‑on in Klaviyo – welcome, post‑purchase, replenishment, cross‑brand upsell, win‑back. Make subscriptions stick: get deep into Skio and make subscriptions world class. Help develop loyalty and referral programmes that encourage customers to keep coming back. Make retention a growth channel: develop initiatives that increase repeat purchase, customer lifetime value and CRM‑attributed revenue. Testing absolutely everything: from messaging and offers to timing, journeys and customer behaviour. Find out what works, improve what doesn’t and keep pushing performance.

Требования

Someone who has owned CRM before - not just contributed to it. You’ve run the channel, set its strategy, carried its numbers, and you can talk about repeat rates, cohort LTV and churn from lived experience rather than a dashboard tour. You still love the doing: building the flow yourself, writing the segment logic, QA-ing the email before it goes out.

Solid experience owning CRM, retention or lifecycle marketing in DTC or consumer brands, with clear evidence of channel ownership, not just channel participation.

Deep, hands‑on Klaviyo - essential. Flows, segmentation, testing and reporting you built yourself.

Subscription experience - Skio, Recharge or similar - and opinions about what world‑class subscriber retention looks like.

Fluency in the numbers: CLV, AOV, churn, cohort retention - and a track record of turning them into action.

Strong copy instincts and the organisation to run multiple brands’ calendars at once.

Условия

£45,000 - £55,000 depending on experience EMI share options Private healthcare and pension An amazing Angel office four days a week, one day from home – and we finish at 3pm on Fridays 3x "duvet days" per year A food-obsessed team: our founder is a chef, we have an in-house NPD kitchen, a chef in the office twice a week, and products you’ll actually want to take home