CRM & Loyalty Lead: Data-Driven Retention Strategy

Wax London; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Staff Discount

Health Cash Plan

Summer Hours

Cycle to Work

26 Days Annual Leave + Bank Holidays

Job summary

A growing menswear brand in Camden is looking for a commercially minded CRM Manager to enhance customer retention strategies. In this role, you'll develop and manage the CRM roadmap aimed at boosting ecommerce revenue through better customer engagement. The ideal candidate will have over 5 years of relevant experience, strong analytical skills, and a passion for menswear. This position offers a hybrid work model with competitive pay and benefits.

Qualifications

• 5+ years’ experience in CRM, customer retention, or marketing automation.
• Proven experience in ecommerce or fast-paced retail industries, ideally fashion or lifestyle.
• Strong technical skills: hands-on experience with ESP platforms and A/B testing.

Responsibilities

• Define and own the CRM roadmap for 1–3 years.
• Capture, enrich, and segment customer data for better insights.
• Design and manage Wax London's loyalty program.

Skills

CRM Strategy Development

Data Analysis & Insights

Customer Engagement

Loyalty Program Design

Email Marketing

A/B Testing

Segmentation

Tools

Klaviyo

Google Analytics

Job description

A growing menswear brand in Camden is looking for a commercially minded CRM Manager to enhance customer retention strategies. In this role, you'll develop and manage the CRM roadmap aimed at boosting ecommerce revenue through better customer engagement. The ideal candidate will have over 5 years of relevant experience, strong analytical skills, and a passion for menswear. This position offers a hybrid work model with competitive pay and benefits.