CRM Product Manager - Transform Student & Alumni Engagement

University of the Arts London; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

University of the Arts London is seeking a Product Manager to join the CRM Services team, owning key CRM products and shaping a data‑driven relationship management strategy across staff and students, alumni and partners. You will drive user‑centric improvements, partnering with Salesforce, Maximizer and cross‑functional teams to deliver measurable outcomes.

The role supports a transformation of how the university engages, with a focus on intuitive experiences and scalable digital services that

Qualifications

• Experience managing digital products through their lifecycle using discovery, user insight and data to prioritise roadmaps.
• Experience working with a diverse range of stakeholders and external partners to deliver digital products and services.
• Experience on user-centred products, understanding user behaviours and improving journeys.
• Experience with Agile/Scrum and other software/product development methodologies.
• Knowledge of enterprise technology and HE environment is advantageous.

Responsibilities

• Lead the roadmap of improvements to the core CRM system Salesforce and other CRM systems.
• Own key products and initiatives improving how staff manage relationships with students and others.
• Work with multidisciplinary teams and stakeholders to shape priorities and deliver measurable outcomes.
• Contribute to the evolution of the CRM Services roadmap within the university.

Skills

Discovery

User insight

Data-driven roadmaps

Stakeholder management

Agile & Scrum

CRM systems knowledge

Tools

Salesforce

Maximizer

Job description

University of the Arts London is seeking a Product Manager to join the CRM Services team, owning key CRM products and shaping a data‑driven relationship management strategy across staff and students, alumni and partners. You will drive user‑centric improvements, partnering with Salesforce, Maximizer and cross‑functional teams to deliver measurable outcomes.

The role supports a transformation of how the university engages, with a focus on intuitive experiences and scalable digital services that