CRM Optimisation Architect – Hybrid, Data-Driven

MSD in the UK; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

MSD in the UK is seeking a CRM Optimisation Specialist to enhance CRM value, usability, and adoption across head office and field teams. The role supports reliable system use, accurate data, and a customer-centric 360-degree view.

Responsibilities include CRM roadmap execution, training for staff, and driving governance, analytics, and cross-functional collaboration to maximise CRM impact.

Qualifications

• Good understanding of CRM development and system management in a regulated environment.
• Strong communication and interpersonal skills.
• Excellent organisation with focus on quality and compliance.

Responsibilities

• Align CRM with marketing, email and field engagement channels to support seamless customer journeys.
• Deliver engagement reporting and dashboards (SFIP and activity dashboards).
• Lead deployment, configuration and ongoing optimisation of CRM tools across markets.
• Support CRM vision and roadmap with focus on customer centricity and future-proofing.

Skills

CRM systems

Stakeholder engagement

Training delivery

Data protection

Cross-functional collaboration

Tools

Veeva CRM

Salesforce Health Cloud

Salesforce Marketing Cloud

Job description

MSD in the UK is seeking a CRM Optimisation Specialist to enhance CRM value, usability, and adoption across head office and field teams. The role supports reliable system use, accurate data, and a customer-centric 360-degree view.

Responsibilities include CRM roadmap execution, training for staff, and driving governance, analytics, and cross-functional collaboration to maximise CRM impact.