CRM Data Analyst: Campaign Insights (Hybrid London)

Confidential; Greater London; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

Confidential in London (Hybrid) is seeking a CRM Analyst to support the delivery and optimisation of CRM campaigns, analysing customer behaviour and driving data-led decision making.

You will build audiences, run SQL queries to evaluate campaign performance, and contribute to dashboards and insights for marketing and business teams.

This role offers opportunities to work with marketing, data and technology teams to deliver successful CRM initiatives and ensure high data accuracy.

Qualifications

• Strong SQL skills with marketing or customer data.
• Ability to analyse large datasets and identify meaningful trends.
• Experience supporting CRM, customer analytics, or marketing campaigns.

Responsibilities

• Build and define customer audiences for targeted CRM campaigns.
• Use SQL and analytics tools to evaluate campaign performance and generate insights.
• Support optimisation of customer targeting strategies across channels.
• Create and maintain campaign data fields and customer data aggregations.
• Automate reporting processes and contribute to dashboard improvements.
• Ensure audience selections are accurate and governance-compliant.
• Collaborate with marketing, data and technology teams to deliver campaigns.
• Recommend improvements based on performance and customer behaviour.

Skills

SQL

Data analysis

Campaign analysis

Stakeholder management

Attention to detail

Communication

Job description

Confidential in London (Hybrid) is seeking a CRM Analyst to support the delivery and optimisation of CRM campaigns, analysing customer behaviour and driving data-led decision making.

You will build audiences, run SQL queries to evaluate campaign performance, and contribute to dashboards and insights for marketing and business teams.

This role offers opportunities to work with marketing, data and technology teams to deliver successful CRM initiatives and ensure high data accuracy.