CRM Marketing Specialist: Data-Driven Campaigns

Newcastle University; Newcastle upon Tyne; Sur place; GBP 33 000 - 34 000; Plein temps

Avantages offerts par ce poste

Generous holiday allowance

Pension schemes and wellbeing Initiatv

Résumé du poste

Newcastle University is seeking a CRM Marketing Officer to deliver sector-leading CRM support, driving data-driven decisions through regular analysis and testing. You will develop targeted CRM campaigns, maintain knowledge of CRM best practices, and collaborate with university colleagues to integrate marketing across channels.

The role emphasizes experience with Hubspot and Microsoft Dynamics, with focus on student recruitment and engaging communications across markets.

Qualifications

• Proven experience with email marketing, lead nurturing, marketing automation and/or web analytics.
• Proficient using marketing automation technology such as Hubspot, Microsoft Dynamics (Customer Insights – Journeys).
• Experience with email automation tools and building dynamic workflows.
• Experience of writing and/or delivering digital communications for a range of audiences.
• Knowledge of latest digital marketing trends.
• Outstanding attention to detail and ability to perform under pressure.
• Excellent project and time management skills.
• Ability to learn new systems quickly and efficiently.
• Experience handling large data with accuracy; strong data management.
• Image editing skills (e.g., Photoshop).
• Team player with strong interpersonal skills.
• Ability to take initiative and adopt a creative approach to problem solving.

Responsabilités

• Create and deliver engaging CRM campaigns using marketing automation systems.
• Adhere to best practices in email marketing, ensuring coherent, timely communications.
• Collaborate across University to coordinate marketing and communications across media.
• Design, build, and deploy targeted multi-channel campaigns via CRM and automation platforms.
• Develop automated nurture workflows and journeys; create event signups and warm communications.
• Track, analyse and optimise campaign performance with dashboards and metrics.
• Manage data procedures to ensure data integrity and accuracy.
• Maximise CRM functionality including landing pages, chatbots and dashboards.
• Stay up to date with email marketing trends and best practices.

Connaissances

Email marketing

Marketing automation

Hubspot

Microsoft Dynamics

Web analytics

Lead nurturing

Campaign design

Formation

Degree level education

Outils

Hubspot

Microsoft Dynamics

Description du poste

Newcastle University is seeking a CRM Marketing Officer to deliver sector-leading CRM support, driving data-driven decisions through regular analysis and testing. You will develop targeted CRM campaigns, maintain knowledge of CRM best practices, and collaborate with university colleagues to integrate marketing across channels.

The role emphasizes experience with Hubspot and Microsoft Dynamics, with focus on student recruitment and engaging communications across markets.