CRM Marketing Officer

University of Gloucestershire; Gloucester; Hybrid; GBP 28,000 - 36,000; Full time

Job summary

The University of Gloucestershire is seeking a CRM Marketing Officer to plan, deliver and report email marketing and CRM activity across the student recruitment journey. You will collaborate with the Marketing and Campaigns Manager and the wider team to maintain the CRM system, manage the e-communications plan and deliver campaigns for UK and international audiences.

Responsibilities include content development, audience segmentation, campaign build and testing, and monitoring campaign

Qualifications

• The CRM Marketing Officer will plan, deliver and report email marketing and CRM activity across the student recruitment journey.
• Content development, audience segmentation, campaign build and testing.
• Monitoring and evaluating campaign effectiveness to support a positive experience for prospective students and applicants.

Responsibilities

• Plan, deliver and report email marketing and CRM activity across the student recruitment journey.
• Maintain the University's CRM system and manage the e-communications plan.
• Deliver email campaigns for UK and international audiences.
• Develop content, segment audiences, build campaigns and test them.
• Monitor campaign performance to enhance applicant experience.

Job description

Thisis a hybrid role and the successful candidate will be expected to work aminimum of 3 days a week on campus.

About the department

Our Marketing and Stakeholder Engagement (MSE) directorate is thecreative force behind how we share our story and build strong connections. Welead on everything from student recruitment campaigns and brand development toevents, alumni relations, market insight, communications and public affairs. Ourwork is about more than promotion it's about sparkingcuriosity, inspiring trust, and creating lasting relationships with the peopleand communities who matter most to the University.
The Marketing, Campaigns & CRM team plays a key role in attracting,engaging and converting prospective students. We use insight, data and audienceunderstanding to plan and deliver campaignsthat support student recruitmentacross UK and international markets.

About the role

The CRM Marketing Officer will manage the planning,delivery and reporting of email marketing and CRM activity across the studentrecruitment journey, from initial enquiry through to application, offer makingand enrolment. Working closely with the Marketing and Campaigns Manager and thewider Marketing and Campaigns team, the role will take responsibilityformaintaining the University's CRM system, managing the e-communications plan anddelivering email campaigns for UK and international audiences. This includescontent development, audience segmentation, campaign build and testing,alongside monitoring and evaluating campaign effectiveness to support apositive experience for prospective students and applicants.

TheUniversity will consider applications requiring Skilled Worker visa sponsorshipwhere the role meets the relevant immigration requirements. Eligibility forsponsorship will be assessed on a case-by-case basis, taking into account boththe role and the individual circumstances of the candidate.

Formore information about out benefits and working for the University please click here

TheUniversity is committed to building a diverse and inclusive staff community andwelcomes applications from currently under-represented sections of ourworkforce. We are proud to be a Disability Confident Employer, demonstratingour commitment to ensuring that the University is inclusive and accessible. Aspart of this commitment, we guarantee an interview to applicants who meet thedefinition of disability set out in the Equality Act 2010 and who meet theessential criteria within the person specification.

TheUniversity has also signed the Armed Forces Covenant, demonstrating ourcommitment to ensuring that those who serve or have served in the Armed Forces,and their families, are treated fairly and are not disadvantaged. Forapplicants, this means we aim to ensure fair and equitable treatment throughoutthe recruitment process, recognise and value the transferable skills andexperience gained through military service. As part of this commitment, weguarantee an interview to veterans and military spouses/partners who meet theessential criteria within the job specification.