CRM Manager

Sheffield Hallam University; Sheffield; Hybrid; GBP 41,000 - 46,000; Full time

Job summary

Sheffield Hallam University is looking for a CRM Manager to lead the design and delivery of personalized CRM journeys within Microsoft Dynamics. The role sits in the Student Recruitment Marketing team and focuses on creating targeted communications that align with recruitment objectives.

Working in a hybrid pattern (3 days remote) in Sheffield, you will partner with cross-functional teams to maintain data quality, support GDPR compliance, and drive innovative ways of engaging prospective

Responsibilities

• Develop and optimise CRM campaigns and customer journeys in Microsoft Dynamics.
• Collaborate with Student Recruitment Marketing and Digital Technology Services to ensure data quality and GDPR compliance.
• Provide training and guidance on CRM best practices.
• Troubleshoot CRM issues and oversee system development.

Job description

CRM Manager

Company: Sheffield Hallam University

Salary: £40,704 to £45,641 a year

Hours: Full-time

Location: Sheffield, S1 1WB

Working pattern: Hybrid - 3 days remote

Job type: Permanent

We have an exciting opportunity to join a fast-paced, collaborative, and supportive Student Recruitment Marketing team, playing a critical role in delivering personalised. targeted student recruitment and marketing activities, as well as providing leadership across a range of business areas to ensure consistent, best practice CRM activity across the full student recruitment journey.

You will work primarily in our CRM system (Microsoft Dynamics), to manage the development of complex and dynamic customer journeys which power personalised, targeted marketing activities. You’ll also be responsible for troubleshooting issues and system development for the CRM system and associated technologies and delivering new and innovative ways of working, supporting training and development where required.

You’ll work with the CRM Data and Insights Manager to ensure high data quality and integrity in our CRM system, collaborating with teams across student recruitment, marketing and Digital Technology Services. You’ll provide expertise and advice to ensure high data standards, GDPR compliance, and support technical enhancements to enhance performance and user experience.

You are a CRM specialist with a keen eye for detail and a passion for pushing the boundaries to plan and optimise CRM campaigns to meet business objectives. You’re comfortable working with relational data and complex audience information to create customer journeys and can share knowledge and expertise to develop and implement a CRM strategy across student recruitment that ensures consistency, compliance and high-quality engagements with future students.

Proud member of the Disability Confident employer scheme

About Disability Confident Disability Confident is a government scheme. It encourages employers to recruit and retain disabled people and those with long term health conditions.