CRM Marketing Ops Specialist: Lifecycle, Testing & QA

CPS Group (UK) Limited; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment firm is seeking a CRM Marketing Operations Specialist to enhance marketing strategies through messaging channel solutions. The role involves managing the messaging lifecycle from design to deployment while ensuring adherence to regulatory standards. Candidates should have experience in marketing operations, be familiar with CRM automation, and possess strong communication skills. This position offers a long-term contract with a hybrid work option based in London.

Qualifications

• 2+ years of experience in marketing operations and analytics.
• Experience with CRM automation and personalization.
• High attention to detail and ability to identify issues.

Responsibilities

• Build and execute CRM messages for customer lifecycle.
• Drive messaging optimization and best practices.
• Coordinate with marketing teams for campaign management.

Skills

CRM messaging optimization

A/B testing

Insights Analysis

SQL

Excellent communication skills

Tools

Salesforce Marketing Cloud

Braze

Adobe Experience Manager

Job description

A leading recruitment firm is seeking a CRM Marketing Operations Specialist to enhance marketing strategies through messaging channel solutions. The role involves managing the messaging lifecycle from design to deployment while ensuring adherence to regulatory standards. Candidates should have experience in marketing operations, be familiar with CRM automation, and possess strong communication skills. This position offers a long-term contract with a hybrid work option based in London.