CRM Marketing Operations Specialist

CPS Group (UK) Limited; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment firm is seeking a CRM Marketing Operations Specialist to enhance marketing strategies through messaging channel solutions. The role involves managing the messaging lifecycle from design to deployment while ensuring adherence to regulatory standards. Candidates should have experience in marketing operations, be familiar with CRM automation, and possess strong communication skills. This position offers a long-term contract with a hybrid work option based in London.

Qualifications

• 2+ years of experience in marketing operations and analytics.
• Experience with CRM automation and personalization.
• High attention to detail and ability to identify issues.

Responsibilities

• Build and execute CRM messages for customer lifecycle.
• Drive messaging optimization and best practices.
• Coordinate with marketing teams for campaign management.

Skills

CRM messaging optimization

A/B testing

Insights Analysis

SQL

Excellent communication skills

Tools

Salesforce Marketing Cloud

Braze

Adobe Experience Manager

Job description

Role: CRM Marketing Operations Specialist

Specialism(s): CRM, Messaging, Braze, AEM, Quality Assurance, CRM Lifecycle Comms, Solution Design, Push, In-App, SMS

Type: Contract, Inside IR35

Location: London (Hybrid)

Start: April 2026

CPS Group UK are delighted to be working with a leading brand to appoint a CRM Marketing Operations Specialist to enable marketer strategies through knowledge and execution of messaging channel end-to-end solutions

The CRM Marketing Operations Specialist is accountable across the messaging lifecycle, from solution design to build and deployment, to understanding the impact of the campaign. The role is critical to ensuring high-quality user experience through a rigorous quality assurance approach and peer feedback.

This is a long-term, yearly rolling contract role.

Role Requirements

• Build, test and execute CRM messages across the entire customer lifecycle
• Continually drive messaging optimization and best practice adoption
• Run A/B and multivariate tests
• Coordinate with marketing teams to create and manage the end-to-end marketing campaign process
• Create and manage project plans with clearly defined deliverables and resources
• Within the team, coordinate CRM workstreams and prioritise effectively
• Track and communicate CRM messaging progress
• Monitor messaging campaigns and initiatives, flagging and mitigating issues where required
• Traffic messages utilizing targeting capabilities, considering business goals
• Implement and audit all analytic encoding to enable messaging effectiveness
• Report and analyse on message performance
• Ensure CRM operations conform to regulatory standards (e.g. GDPR)
• 2+ years of work experience in marketing operations, analytics
• Experience in Marketing/CRM automation and personalisation
• Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
• Understanding of messaging best practices (email, push, in-app)
• High attention to detail and ability to readily spot potential bugs/issues
• Excellent written/documentation skills
• Skilled in Insights Analysis
• Working knowledge of SQL
• Experience working in agile teams
• Effective communication skills with globally diverse cultures
• Curious and analytic mindset, striving to build expertise
• Multi-lingual (desirable, excellent English language/written skills mandatory)

For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on 02920 37 55 99 or email [e-mail]