CRM Marketing Lead: Personalisation & Audience Strategy

Audley Travel; Witney; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Life insurance

Health cash plan

Hybrid work options

Birthday leave

Staff travel discounts

Job summary

Audley Travel is seeking a CRM Manager to shape how we connect with clients through insight-led, personalised marketing. Turn customer data into audience strategies that drive engagement and commercial impact.

This role is based in the UK with flexible hybrid options across Witney or London. You will lead audience development, work cross-functionally and ensure measurable marketing outcomes while supporting a dynamic, inclusive culture.

Qualifications

• Experience developing marketing audiences, segmentation frameworks or targeting strategies.
• Confident working with large customer and behavioural datasets.
• Able to translate complex information into clear, actionable recommendations.
• Experience with Salesforce Marketing Cloud or a similar CRM, CDP or marketing automation platform.
• Enjoy working collaboratively and influencing stakeholders across multiple functions.
• Continuous improvement mindset with a passion for measurable results.

Responsibilities

• Own Audience Strategy: Develop and evolve Audley's audience strategy, taxonomy and governance framework.
• Drive Personalisation: Transform customer insight and behavioural data into actionable audiences that improve targeting, engagement and customer experience.
• Collaborate Across Teams: Partner with marketing, insights, analytics, data and technology teams to embed audience-led decision making.
• Deliver Commercial Impact: Monitor audience performance and continuously optimise marketing effectiveness and customer outcomes.
• Lead and Develop Talent: Coach and develop team members, creating an engaged, high-performing culture.

Skills

Audience strategy

Personalisation

Stakeholder influence

CRM platforms

Team collaboration

Tools

Salesforce Marketing Cloud

CDP/marketing automation

Job description

Audley Travel is seeking a CRM Manager to shape how we connect with clients through insight-led, personalised marketing. Turn customer data into audience strategies that drive engagement and commercial impact.

This role is based in the UK with flexible hybrid options across Witney or London. You will lead audience development, work cross-functionally and ensure measurable marketing outcomes while supporting a dynamic, inclusive culture.