CRM & Personalisation Lead (Hybrid)

Audley Travel; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Life insurance

Healthshield health plan

3 extra holidays

Birthday day off

Volunteering day

Hybrid work options

Wellhub wellness platform

Benefits platform discounts

Enhanced family leave & pension

Staff travel discounts

Job summary

Audley Travel is seeking a CRM Manager to shape how we connect with clients through insight-led, personalised marketing.

You will turn customer data into audiences and strategies that drive engagement and commercial impact, collaborating with marketing, analytics, data and technology teams across our UK offices in Witney or London.

Join a supportive team, enjoy flexible hybrid working with at least 3 days in the office, comprehensive benefits and staff travel discounts.

Qualifications

• Experience building marketing audiences and segmentation frameworks.
• Skilled with large customer data and behavioural datasets.
• Ability to translate complex data into actionable recommendations.
• Experience with Salesforce Marketing Cloud or similar.

Responsibilities

• Develop and evolve Audley's audience strategy and governance.
• Transform insights into personalised audiences for better engagement.
• Collaborate with cross-functional teams to embed audience-led decisions.
• Monitor performance and optimise marketing effectiveness.

Skills

Audience strategy

Data-driven marketing

Stakeholder collaboration

CRM platforms

Tools

Salesforce Marketing Cloud

Job description

Audley Travel is seeking a CRM Manager to shape how we connect with clients through insight-led, personalised marketing.

You will turn customer data into audiences and strategies that drive engagement and commercial impact, collaborating with marketing, analytics, data and technology teams across our UK offices in Witney or London.

Join a supportive team, enjoy flexible hybrid working with at least 3 days in the office, comprehensive benefits and staff travel discounts.