CRM Manager

Audley Travel; Witney; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Life insurance

Health cash plan

Hybrid work options

Birthday leave

Staff travel discounts

Job summary

Audley Travel is seeking a CRM Manager to shape how we connect with clients through insight-led, personalised marketing. Turn customer data into audience strategies that drive engagement and commercial impact.

This role is based in the UK with flexible hybrid options across Witney or London. You will lead audience development, work cross-functionally and ensure measurable marketing outcomes while supporting a dynamic, inclusive culture.

Qualifications

• Experience developing marketing audiences, segmentation frameworks or targeting strategies.
• Confident working with large customer and behavioural datasets.
• Able to translate complex information into clear, actionable recommendations.
• Experience with Salesforce Marketing Cloud or a similar CRM, CDP or marketing automation platform.
• Enjoy working collaboratively and influencing stakeholders across multiple functions.
• Continuous improvement mindset with a passion for measurable results.

Responsibilities

• Own Audience Strategy: Develop and evolve Audley's audience strategy, taxonomy and governance framework.
• Drive Personalisation: Transform customer insight and behavioural data into actionable audiences that improve targeting, engagement and customer experience.
• Collaborate Across Teams: Partner with marketing, insights, analytics, data and technology teams to embed audience-led decision making.
• Deliver Commercial Impact: Monitor audience performance and continuously optimise marketing effectiveness and customer outcomes.
• Lead and Develop Talent: Coach and develop team members, creating an engaged, high-performing culture.

Skills

Audience strategy

Personalisation

Stakeholder influence

CRM platforms

Team collaboration

Tools

Salesforce Marketing Cloud

CDP/marketing automation

Job description

Join Audley Travel as our next CRM Manager and help shape how we connect with our clients through insight-led, personalised marketing. If you're passionate about turning customer data into meaningful audience strategies that drive engagement and commercial impact, we'd love to hear from you.

Travel Shaped Around You: The Audley Way

We believe the best trips are those that reflect our client's unique way of seeing the world. For over 30 years, we've been crafting personalised journeys, allowing our clients to create a lifetime of unforgettable memories.

Role Highlights

• Own Audience Strategy: Develop and evolve Audley's audience strategy, taxonomy and governance framework.
• Drive Personalisation: Transform customer insight and behavioural data into actionable audiences that improve targeting, engagement and customer experience.
• Collaborate Across Teams: Partner with marketing, insights, analytics, data and technology teams to embed audience-led decision making.
• Deliver Commercial Impact: Monitor audience performance and continuously optimise marketing effectiveness and customer outcomes.
• Lead and Develop Talent: Coach and develop team members, creating an engaged, high-performing culture.

It Would be Great If

• You have experience developing marketing audiences, segmentation frameworks or targeting strategies.
• You're confident working with large customer and behavioural datasets.
• You can translate complex information into clear, actionable recommendations.
• You have experience with Salesforce Marketing Cloud or a similar CRM, CDP or marketing automation platform.
• You enjoy working collaboratively and influencing stakeholders across multiple functions.
• You bring a continuous improvement mindset and a passion for delivering measurable results.

What's In It For You

This role is located in our Witney, Oxfordshire or Shepherd’s Bush, London office

Life insurance & Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling

Holiday - 25 days rising to 30 days with length of service

A day off for your birthday

A day off for volunteering to support a charity, local support group or community work of your choice

Flexible hybrid work options – we ask our employees to join us for a minimum of 3 days a week in the office

Wellhub – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps

Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers

Enhanced family leave & pension scheme

Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites

Long service awards & sabbatical leave

The Interview Process

Our interview process involves 3 main stages:

• One of our recruiters will personally review your application and, if successful, invite you to an initial conversation. This is an opportunity for us to learn more about your experience and explore your application in greater detail.
• Final-stage interview with the hiring team, including a short presentation.
• Outcome and final feedback. We also encourage you to provide us feedback, if you wish, to help us improve our recruitment process.

We welcome you to speak to our recruitment team at any point during your hiring process, if you have any specific questions before this please contact us on [e-mail].

We believe it’s our people that make the difference and who build Audley into the success it is today. We pride ourselves on enabling people to reach their full potential through promoting and celebrating a diverse and inclusive working environment and encourage you to let us know if there's anything we can do to make your application process easier for you for any reason to help you shine!