CRM Marketing Executive

Hollywood Bowl; Hemel Hempstead; On-site; GBP 32,000 - 42,000; Full time

Benefits offered by this job

EV scheme

22 days holiday

50% off food

Pension plan

Training and development

Games vouchers

Discounts for friends

EAP for you and family

Healthcare cash plan

Long service awards

Charity donation on induction

Enhanced parental leave

Job summary

Hollywood Bowl Group is seeking a CRM Marketing Executive to drive email campaigns, content creation and data-driven customer engagement. You will collaborate with Brand and Campaigns to deliver on-brand communications and the annual calendar, while analysing performance and refining targeting.

You will contribute to CRM evolution, manage data quality, and support reporting across campaigns, weekly and monthly. A fast-paced, customer-focused environment awaits, with opportunities for growth.

Qualifications

• Strong analytical skills
• Good copywriting skills
• Excellent communication skills
• Attention to detail
• Experience in a CRM/email marketing role in a fast-paced business
• Proficiency in Outlook, Word, and Excel
• Creative flair and commercial acumen
• Experience with databases
• Understanding of HTML

Responsibilities

• Create fresh, engaging email creative and content for campaigns
• Develop insightful creative and content briefs
• Ensure email communications align with brand guidelines, tone of voice and the retail calendar
• Set up and broadcast email campaigns with audience targeting and Google Analytics
• Set up the annual email calendar aligned with the retail calendar and identify content opportunities
• Support delivery and maintenance of campaign, weekly and monthly reporting
• Deliver the email marketing test & learn programme with the CRM team
• Identify key customer segments and implement engagement and revenue strategies
• Contribute to evolution of CRM and digital capabilities
• Support Customer Data Platform to ensure high quality data
• Identify opportunities to add new prospects to the database and enhance existing data

Skills

Analytics

Copywriting

Communication

Attention to detail

CRM experience

Outlook

Word

Excel

HTML

Email terminology

Tools

HTML

Job description

Do you have email marketing knowledge?

Are you looking for a working culture that is fast-paced, people-focused and fun?

Are you looking to join a company that is financially stable and has very exciting growth plans?

If so, then look no further!

The Why...

As our digital capabilities continue to develop, there will be opportunities to contribute to the evolution of our CMS, automation and AI capabilities, exploring how new technologies can improve customer experiences, increase efficiency and drive growth. We’re looking for someone who is curious about what’s next and keen to help shape that journey!

The What...

Here’s some of what you will be doing:

• Work with the Brand and Campaigns team to create fresh, engaging and effective email creative and content for campaigns
• Develop insightful creative and content briefs
• Ensure all email communications and supporting digital content are aligned with brand guidelines, tone of voice and the retail calendar
  
• Set up and broadcast email campaigns, accurately selecting campaign audiences, implementing Google Analytics
  
• Set up and implement the annual email calendar in line with the national retail calendar, identifying opportunities to enhance customer engagement through relevant content, personalisation and automated communications
• Support the delivery and maintenance of campaign, weekly and monthly reporting
• Deliver the email marketing test & learn programme in collaboration with the CRM team, testing new creative, content, audiences, personalisation, automation and other opportunities to improve performance
• Identify key customer segments, developing and implementing strategies for maximising engagement and revenue
  
• Contribute to the continued evolution of our CRM and digital capabilities, bringing ideas and curiosity to how we can improve customer engagement, content and processes as new technologies and ways of working develop
• Support all aspects of the Customer Data Platform to ensure the system is optimised with high quality data
• Identify opportunities for adding new prospects to the database and enhancing existing data

To be successful, you’ll have:

• Strong analytical skillsGood copywriting skillsExcellent communication skillsAttention to detailSome previous experience in a similar CRM/email marketing role in a fast paced, commercially focused businessAbility to work to deadline in a fast paced environmentA working knowledge of marketing and email marketing terminology and practise
• Proficiency in Outlook, Word, and Excel
• Creative flair and commercial acumen
• Experience of databases
  
• An understanding of html
  

Join Hollywood Bowl Group as our CRM Marketing Executive, in return you’ll get:

• Access to our Electric Vehicle scheme
• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Optional pension plan
• Ongoing training and development with access to development programmes and apprenticeship schemes
• Free games vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

The Who...

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition. Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems. Now with over 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we’re proud to be ambitious market leaders in experiential family entertainment. We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.