CRM Executive

Monsoon; Greater London; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

23 days holiday with option to buy

Bonus day off after 6 months

Pension enrolment

Life assurance

Flexible working

Staff discount up to 50%

Interest free season ticket loans

Westfield & Tastecard discounts

Job summary

Monsoon Accessorize is seeking a CRM Executive to manage email campaigns end-to-end, collaborating with marketing to ensure campaigns align with the seasonal calendar and trading plan. You will develop data-driven insights and optimise communications across devices, driving engagement and revenue.

The role requires experience in briefing creative for campaigns, Excel reporting, and familiarity with ESPs (Ometria preferred).

Qualifications

• Experience briefing creative for marketing collateral.
• Proficient with Excel for reporting purposes.
• Experience building emails and automations in ESPs.
• Experience with Ometria is advantageous.
• Commercially focused with understanding of broader marketing activities.

Responsibilities

• Brief, create, send and report on email campaigns.
• Support the email plan with campaign and channel insights.
• Work with stakeholders to align messaging with the trading/marketing calendar.
• Propose and deploy test and learning strategies to maximise engagement and revenue.
• Identify segmentation opportunities to improve retention and customer value.
• Ensure email best practices and cross-device optimisation.
• Support CRM projects using data insights.
• Assist with weekly/monthly reporting.
• Champion new ideas in line with industry trends.
• Provide weekly competitor reporting for idea generation.

Skills

Email marketing

Google Analytics

Stakeholder management

Multi-project management

Attention to detail

Commercial awareness

Education

Bachelor's degree in Business/Marketing

Tools

Excel

Ometria

Job description

What will you do as a CRM Executive?

• Responsible for briefing, creating, sending and reporting on email campaigns.
• Supporting the development of the email plan with campaign and email channel insight.
• Working effectively with key stakeholders to ensure email messaging and creative is in line with the trading and marketing calendar
• Propose and deploy test and learning strategy to maximise engagement and revenue
• Identify segmentation opportunities and building audiences to run effective targeted campaigns aimed at increasing retention and customer value
• Ensure email best practices are being followed, and optimisation across devices and templates are continually reviewed.
• Support CRM team with key development projects
• Using data insight, evaluate performance of all campaigns and make recommendations for improvements to weekly newsletters and overall email strategy
• Assist with weekly and monthly reporting
• Actively champion new ideas and initiatives in line with competitors activity / industry trends
• Weekly competitor reporting; to be used for idea generation and evaluating weekly performance

What will you need to succeed as our CRM Executive?

• Previous experience of briefing creative for marketing collateral
• Use of Google Analytics desirable
• Proficient at manipulating data within Excel for reporting purposes
• Experience with building emails and automations in ESPs, Ometria would be an advantage
• Commercially focused
• Understanding of wider marketing – brand marketing as well as commercial-driven messages
• Positive, passionate and proactive attitude
• Excellent multi-project management and organisational skills
• Works well under pressure to tight deadlines - strong attention to detail
• Degree in Business, Marketing or relevant subject desirable

What will we offer you in return?

• Competitive salary
• 23 days holiday with the option to purchase additional holiday through our salary sacrifice scheme
• Bonus day off each year after 6 months service
• A pension that you will be automatically be enrolled in after 3 months
• Life assurance (subject to participating in the pension scheme)
• A flexible working approach
• Early pay day Friday finish
• A generous staff discount with up to 50% discount on our products
• Interest free season ticket loans
• Additional discounts such as Westfield discount, Taste card membership etc

At Monsoon Accessorize we don’t focus only on what we do, we also care about how we do it. Our values and the way we behave are important to us.

We are committed to creating a diverse and inclusive workforce and an environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people and are an equal opportunity employer. We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will also consider flexible working requests for all roles, unless operational requirements prevent otherwise.

We provide reasonable accommodations as needed to people with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at [e-mail] to request discuss any specific requirements.