CRM Marketing Executive

Hollywoodbowlgroup; Hemel Hempstead; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

Electric Vehicle scheme

Holiday entitlement

Food discounts

Pension plan

Training & development

Games vouchers

Food & drink discount

Employee Assistance Programme

Healthcare plan

Long service awards

Charity donation

Enhanced parental leave

Job summary

Hollywood Bowl Group is seeking a CRM Marketing Executive to drive email marketing initiatives across our centres. You will craft campaigns, manage content calendars, and analyse performance with Google Analytics and other tools.

You will work with Brand and Campaigns teams to ensure messaging aligns with brand voice, drive engagement and enhance customer journeys. A strong copywriter with analytical mindset will thrive in this fast-paced environment.

Qualifications

• Experience in a fast-paced CRM/email marketing role in a consumer-focused business.
• Proven ability to craft engaging email content and campaigns.
• Strong copywriting and editing skills with attention to detail.
• Proficient in analytics to measure campaign performance.
• Familiarity with brand guidelines and content calendars.

Responsibilities

• Create engaging email content and campaigns with the Brand and Campaigns team.
• Develop briefs for creative and content.
• Ensure emails and digital content align with brand and retail calendar.
• Set up and broadcast campaigns, select audiences, and implement analytics.
• Plan and manage annual email calendar with content personalization.
• Deliver campaign reporting weekly and monthly.
• Run test & learn program with CRM team to improve performance.
• Identify customer segments and strategies to maximise engagement and revenue.
• Contribute to evolving CRM and digital capabilities with new technologies.
• Support Customer Data Platform data quality and data hygiene.
• Identify opportunities to add new prospects and enhance data.

Skills

Email marketing

CRM systems

Copywriting

Analytical skills

Communication skills

Attention to detail

HTML knowledge

Personalisation

Automation concepts

Campaign reporting

Tools

Google Analytics

Outlook

Excel

Word

CMS

Job description

Do you have email marketing knowledge?

Are you looking for a working culture that is fast-paced, people-focused and fun?

Are you looking to join a company that is financially stable and has very exciting growth plans?

If so, then look no further!

The Why...

As our digital capabilities continue to develop, there will be opportunities to contribute to the evolution of our CMS, automation and AI capabilities, exploring how new technologies can improve customer experiences, increase efficiency and drive growth. We're looking for someone who is curious about what's next and keen to help shape that journey!

Join Hollywood Bowl Group as our CRM Marketing Executive, in return you'll get:

• Access to our Electric Vehicle scheme
• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Optional pension plan
• Ongoing training and development with access to development programmes and apprenticeship schemes
• Free games vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
  
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What...

Here's some of what you will be doing:

• Work with the Brand and Campaigns team to create fresh, engaging and effective email creative and content for campaigns
• Develop insightful creative and content briefs
• Ensure all email communications and supporting digital content are aligned with brand guidelines, tone of voice and the retail calendar
  
• Set up and broadcast email campaigns, accurately selecting campaign audiences, implementing Google Analytics
  
• Set up and implement the annual email calendar in line with the national retail calendar, identifying opportunities to enhance customer engagement through relevant content, personalisation and automated communications
• Support the delivery and maintenance of campaign, weekly and monthly reporting
• Deliver the email marketing test & learn programme in collaboration with the CRM team, testing new creative, content, audiences, personalisation, automation and other opportunities to improve performance
• Identify key customer segments, developing and implementing strategies for maximising engagement and revenue
  
• Contribute to the continued evolution of our CRM and digital capabilities, bringing ideas and curiosity to how we can improve customer engagement, content and processes as new technologies and ways of working develop
• Support all aspects of the Customer Data Platform to ensure the system is optimised with high quality data
• Identify opportunities for adding new prospects to the database and enhancing existing data

To be successful, you'll have:

• Strong analytical skills
• Good copywriting skills
• Excellent communication skills
• Attention to detail
• Some previous experience in a similar CRM/email marketing role in a fast paced, commercially focused business
• Ability to work to deadline in a fast-paced environment
• A working knowledge of marketing and email marketing terminology and practise
• Proficiency in Outlook, Word, and Excel
• Creative flair and commercial acumen
• Experience of databases
  
• An understanding of html
  

The Who...

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.

Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.

Now with over 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.