CRM Marketing Executive: Email Growth & Personalisation

Hollywoodbowlgroup; Hemel Hempstead; On-site; GBP 26,000 - 36,000; Full time

Benefits offered by this job

Electric Vehicle scheme

Holiday entitlement

Food discounts

Pension plan

Training & development

Games vouchers

Food & drink discount

Employee Assistance Programme

Healthcare plan

Long service awards

Charity donation

Enhanced parental leave

Job summary

Hollywood Bowl Group is seeking a CRM Marketing Executive to drive email marketing initiatives across our centres. You will craft campaigns, manage content calendars, and analyse performance with Google Analytics and other tools.

You will work with Brand and Campaigns teams to ensure messaging aligns with brand voice, drive engagement and enhance customer journeys. A strong copywriter with analytical mindset will thrive in this fast-paced environment.

Qualifications

• Experience in a fast-paced CRM/email marketing role in a consumer-focused business.
• Proven ability to craft engaging email content and campaigns.
• Strong copywriting and editing skills with attention to detail.
• Proficient in analytics to measure campaign performance.
• Familiarity with brand guidelines and content calendars.

Responsibilities

• Create engaging email content and campaigns with the Brand and Campaigns team.
• Develop briefs for creative and content.
• Ensure emails and digital content align with brand and retail calendar.
• Set up and broadcast campaigns, select audiences, and implement analytics.
• Plan and manage annual email calendar with content personalization.
• Deliver campaign reporting weekly and monthly.
• Run test & learn program with CRM team to improve performance.
• Identify customer segments and strategies to maximise engagement and revenue.
• Contribute to evolving CRM and digital capabilities with new technologies.
• Support Customer Data Platform data quality and data hygiene.
• Identify opportunities to add new prospects and enhance data.

Skills

Email marketing

CRM systems

Copywriting

Analytical skills

Communication skills

Attention to detail

HTML knowledge

Personalisation

Automation concepts

Campaign reporting

Tools

Google Analytics

Outlook

Excel

Word

CMS

Job description

Hollywood Bowl Group is seeking a CRM Marketing Executive to drive email marketing initiatives across our centres. You will craft campaigns, manage content calendars, and analyse performance with Google Analytics and other tools.

You will work with Brand and Campaigns teams to ensure messaging aligns with brand voice, drive engagement and enhance customer journeys. A strong copywriter with analytical mindset will thrive in this fast-paced environment.