CRM Executive

Screwfix; Yeovil; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Hybrid working (up to 2 days from home

28 days holiday incl. bank holidays, 5

Pension contributions up to 14%

Life cover up to 4x salary

Health cash plan and gym discounts

20% Screwfix & B&Q discount

Job summary

Screwfix is seeking a CRM Executive to support customer campaigns focusing on lifecycle and automation. You will manage campaigns from brief through to build, testing and launch, ensuring timely communications across customers.

You will collaborate with Rewards and Trade teams while developing your broader understanding of the customer journey and CRM best practices.

Qualifications

• Experience in a fast-paced, deadline-driven environment.
• Proven ability to collaborate across teams and levels.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns concurrently.
• Familiarity with Braze or similar CRM platforms.

Responsibilities

• Develop, execute and report on direct marketing campaigns using our marketing automation software.
• Prepare briefs and coordinate design, artwork production, print/mailing and related assets.
• Coordinate and implement direct marketing activity as per the marketing plan.
• Ensure marketing schedules are updated with direct marketing activities and milestones.
• Communicate campaign plans with stakeholders such as Store, Operations, Marketing and Commercial teams.
• Assist with campaign analysis and present findings in agreed formats.
• Escalate issues to Line Manager when delivery risks arise.

Skills

Braze CRM exposure

Campaign execution

Communication skills

Time management

Office suite proficiency

Tools

Braze

Marketing automation

Job description

Overview

CRM plays a big part in how we stay connected with our customers, and there's lots happening across the team as we continue to develop how we use customer data, technology and automation.

We're looking for a CRM Executive to join the team and support the delivery of customer campaigns, with a particular focus on lifecycle and automation.

You'll be involved in taking campaigns from an initial idea and brief, through to build, testing and launch, using our CRM technology to make sure the right communications reach the right customers at the right time.

While lifecycle and automation will be your main focus, you'll also have the opportunity to work alongside the wider CRM team across areas such as Rewards and Trade. We're looking to work more collaboratively across these areas, giving you the chance to broaden your experience and understand more of the customer journey.

What's in it for you?

• 28 days' holiday (including bank holidays, 5 of which can be taken flexibly) increasing with service up to a maximum of 33 days
• Hybrid working with up to 2 days working from home
• Flexible start and end times around core working hours
• Buy More Holiday - eligible colleagues can boost their holiday allowance by up to one extra week
• Up to 14% employer pension contributions
• Life cover up to 4x your salary
• Health cash plan and discounted gym memberships (up to 25% savings)
• 20% discount at Screwfix and B&Q

Responsibilities

• Working within the CRM Marketing team you will help to develop, execute and report on direct marketing campaigns using our state-of-the-art marketing automation software
• Complete and check campaign briefs to enable any design, artwork production, print / mailing and/or product requirements to be actioned by relevant departments. This will also include the distribution and collation of proofs and amends working within campaign deadlines
• Co-ordinate and implement direct marketing activity in accordance with the agreed marketing plan
• Responsible for ensuring that marketing schedules are updated with direct marketing activities and key milestones are being met
• Manage communication of key plans on a regular basis with stakeholders such as Store
• Operations, Marketing, Commercial Planning, Web Merchandising
• Assist with the analysis of campaigns including presenting your findings to an agreed format
• Liaise with key contributors and stakeholders to ensure there is consistent communication of campaign activity
• Escalate to Line Manager any potential issues or problems that may affect the delivery of campaigns

Qualifications

• CRM platform exposure, ideally Braze
• Experience within a fast-paced and deadline driven environment
• Proven ability to work co-operatively and effectively with others
• Confident communicator with the ability to work with people at all levels
• Strong time management and organisational skills with the ability to manage a large number of tasks at once
• Experience in the use of PowerPoint, Excel and Microsoft Word would be highly advantageous– including creating and amending presentations, using basic formulas and formatting Word documents
• Experience in managing a changing workload is essential
• A knowledge of CRM principles, marketing channels would be an advantage
• Prior experience in marketing is not essential but would be an advantage

At Screwfix, Your Wellbeing Comes First:

Financial wellbeing

• Wagestream access to track earnings and save
• Access to the Kingfisher Share Scheme
• Colleague support fund
• Exclusive offers and discounts via our Hapi app
• Cycle-to-work scheme and savings on bikes

Every day benefits

• Career progression and development programmes
• Coaching and mentoring to help you thrive
• Access to wellbeing resourcing including PepTalk
• Support networks available

Sustainability at Screwfix

We’re committed to building a better future for our community and our planet. That’s why we’re doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products and providing sustainable packaging. We’re on a mission to put sustainability at the forefront of everything we do. Join us.

We’ve worked hard to create a culture of inclusivity and genuine community. We’re a company built on teamwork, and the best teams are ones in which everyone can share their view. Whatever your background, however you identify, you’ll be listened to, encouraged, and given the tools and training you need to get ahead. You’ll always know where you are with us. We’re open. We’re fair. And we believe in opportunities for everyone.