AI & Digital Marketing Apprentice

Hollywood Bowl; Hemel Hempstead; On-site; GBP 20,000 - 26,000; Full time

Benefits offered by this job

Fully funded Level 4 qualification

Protected time for off‑the‑job学习

Named mentor

Real ownership on live projects

Salary based on experience

Job summary

Hollywood Bowl Group offers an 18‑month Level 4 Digital Marketing apprenticeship in Hemel Hempstead. You will join a fast‑moving marketing team, contributing to live projects while studying for a Level 4 qualification.

This hands‑on role requires independence, commercial sense and a proactive attitude, with on‑the‑job training and mentorship as you balance study with work. Benefits include a fully funded qualification, holiday entitlement, staff discounts, and access to our EAP and pension

Qualifications

• Level 3 qualifications or equivalent; GCSE English and Maths at grade 4/C or above.
• Genuine enthusiasm for digital marketing and AI optimisation.
• Ability to work independently with a commercial mindset.
• Strong written English and attention to detail.

Responsibilities

• Website and local page publishing and publishing updates.
• Map and analyse the customer journey, identify drop-offs and run tests.
• Identify opportunities to apply AI to ecommerce tasks.
• Produce weekly and monthly reports turning data into insights.
• Contribute to national calendar campaigns end-to-end.
• Assist with on-page SEO and content improvements.
• Handle internal requests and cross‑team collaboration.

Skills

Digital marketing enthusiasm

Independent worker

Excel/Sheets

Data interpretation

Team collaboration

Education

GCSE English and Maths 4/C or above

Level 3 qualifications or equivalent

Tools

Google Analytics

CMS

Canva

Adobe Creative Suite

HTML basics

Job description

Are you are looking to earn while you learn?

Are you looking to kickstart your career in Digital Marketing?

Are you looking to join a business that is financially stable with very exciting expansion plans?

The Why...

• A fully funded apprenticeship, with on the job training
• To study for a Level 4 Digital Marketing Apprenticeship Qualification
• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Optional pension plan
• Ongoing training and development with access to development programmes
• Free games vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to ourEmployee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What...

Almost every booking we take starts online. Through your 18 month contract, you will be immersed in the world of Digital Marketing.This is a hands-on role in a fast-moving Marketing team, combined with a Level 4 apprenticeship — so you'll be doing real work that affects real revenue from early on, while gaining a recognised qualification.

Level 4 is a step beyond an introductory apprenticeship. We're not expecting a finished digital marketer, but we are expecting someone who can already work independently, think commercially and take ownership of a task. You might be coming from A-levels or a BTEC, from a Level 3 apprenticeship, from a related role elsewhere in the business, or changing career into digital.

Some of what you will be doing...

• Website and merchandising: building and publishing landing pages, owning our local listings across sites
• Customer experience and optimisation: help map the end to end customer journey including understanding drop outs and running testing
• AI: identify opportunities to apply AI to eCommerce tasks
• Reporting and analysis: weekly and monthly reports turning this into analysis to inform our next steps
• Campaigns: working on campaigns in our national calendar end to end including content creation
• SEO: on-page optimisation and content improvements
• Working with others handling internal requests

To be successful, you'll have:

Genuine enthusiasm for digital marketing, AI optimisation, eCommerce and technology, to drive site personalisationAbility to work independently, self-manage and prioritiseAn entrepreneurial outlook and a strong desire to learn and developStrong written English, with a good eye for spelling, grammar and detailConfidence with Excel or Google Sheets, and comfort working with numbersCuriosity about how customers behave and why, and the confidence to say what you think the data meansA collaborative, hands‑on approach — no task too smallThe organisation and self-motivation to balance study alongside a busy day jobLevel 3 qualifications (A-levels, BTEC, T-level or a completed Level 3 apprenticeship) or equivalent practical experience, plus GCSE English and Maths at grade 4/C or above

Desirable Requirements

• Any practical experience of building or editing a website, blog, online store or social channel, including personal or side projects
• Exposure to Google Analytics, a CMS, Canva, Adobe Creative Suite or basic HTML
• Practical experience of using AI tools in a work or study context
• An interest in leisure, hospitality or retail

What you'll get

• A fully funded Level 4 qualification, with structured training including AI modules
• Protected time for off‑the‑job learning
• A named mentor and regular one‑to‑one support
• Real ownership on live projects, in a business where online is the front door
• Salary is based on experience*
• This role is based 5 days a week at our Hemel Support Office

The Who...

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in‑centre game technology and online scoring systems.Now with over 75 centres across the UK, operating under the Hollywood Bowl and Puttstars brands, we’re proud to be ambitious market leaders in experiential family entertainment.We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.At Hollywood Bowl Group, we value diversity and inclusion, and we’re committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.