CRM Marketing Executive

Hollywood Bowl Group Careers; Hemel Hempstead; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

EV scheme

22 days holiday

Food discount 50%

Pension plan (optional)

Training programmes

Free games vouchers

Food & drinks discount

EAP for you and family

Healthcare cash plan

Long service awards

Charity donation after induction

Enhanced parental leave

Job summary

Hollywood Bowl Group is seeking a CRM Marketing Executive to drive email campaigns and CRM initiatives across our fast-paced entertainment venues. You will craft engaging email content, manage campaigns, and contribute to increasing customer engagement and revenue.

You’ll work with brand teams to ensure content aligns with guidelines, analytics, and personalisation strategies, while supporting reporting and data quality across the CRM platform.

Qualifications

• Strong analytical skills and creative copywriting ability.
• Experience in CRM/email marketing in a fast-paced, commercial setting.
• Excellent communication and attention to detail, with deadline discipline.
• Working knowledge of marketing terminology and email marketing practices.
• Proficiency in Outlook, Word and Excel; familiarity with HTML basics.

Responsibilities

• Create fresh email campaigns and content aligned with brand guidelines.
• Develop insightful briefs for campaigns and automate communications where possible.
• Set up and broadcast email campaigns, select audiences, and use analytics.
• Plan and implement the annual email calendar in line with the retail calendar.
• Support reporting, test & learn programmes, and data-driven optimization.
• Identify customer segments and drive engagement and revenue.

Skills

Strong analytical skills

Copywriting

Excellent communication

Attention to detail

Experience in CRM/email marketing

Tools

Outlook

Word

Excel

HTML basics

Job description

Do you have email marketing knowledge?

Are you looking for a working culture that is fast-paced, people-focused and fun?

Are you looking to join a company that is financially stable and has very exciting growth plans?

If so, then look no further!

The Why...

As our digital capabilities continue to develop, there will be opportunities to contribute to the evolution of our CMS, automation and AI capabilities, exploring how new technologies can improve customer experiences, increase efficiency and drive growth. We're looking for someone who is curious about what's next and keen to help shape that journey!

Join Hollywood Bowl Group as our CRM Marketing Executive, in return you'll get:

• Access to our Electric Vehicle scheme
• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Optional pension plan
• Ongoing training and development with access to development programmes and apprenticeship schemes
• Free games vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
  
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our charity partner when you complete your induction
• Enhanced maternity, paternity, adoption, and shared parental leave benefits

The What...

Here's some of what you will be doing:

• Work with the Brand and Campaigns team to create fresh, engaging and effective email creative and content for campaigns
• Develop insightful creative and content briefs
• Ensure all email communications and supporting digital content are aligned with brand guidelines, tone of voice and the retail calendar
  
• Set up and broadcast email campaigns, accurately selecting campaign audiences, implementing Google Analytics
  
• Set up and implement the annual email calendar in line with the national retail calendar, identifying opportunities to enhance customer engagement through relevant content, personalisation and automated communications
• Support the delivery and maintenance of campaign, weekly and monthly reporting
• Deliver the email marketing test & learn programme in collaboration with the CRM team, testing new creative, content, audiences, personalisation, automation and other opportunities to improve performance
• Identify key customer segments, developing and implementing strategies for maximising engagement and revenue
  
• Contribute to the continued evolution of our CRM and digital capabilities, bringing ideas and curiosity to how we can improve customer engagement, content and processes as new technologies and ways of working develop
• Support all aspects of the Customer Data Platform to ensure the system is optimised with high quality data
• Identify opportunities for adding new prospects to the database and enhancing existing data

To be successful, you'll have:

• Strong analytical skills
• Good copywriting skills
• Excellent communication skills
• Attention to detail
• Some previous experience in a similar CRM/email marketing role in a fast paced, commercially focused business
• Ability to work to deadline in a fast-paced environment
• A working knowledge of marketing and email marketing terminology and practise
• Proficiency in Outlook, Word, and Excel
• Creative flair and commercial acumen
• Experience of databases
  
• An understanding of html
  

The Who...

Hollywood Bowl Group has a passion for bringing families and friends together for affordable fun and healthy competition.

Following our listing on the main stock market in 2016 we became Hollywood Bowl Group, seeking out the perfect locations for our bowling and golf centres nationwide. We formed our customer proposition, built on real feedback, and went from strength to strength with our in-centre game technology and online scoring systems.

Now with over 75 centres across the UK and 15 centres in Canada, operating under the Hollywood Bowl, Putt & Play and Splitsville brands, we're proud to be ambitious market leaders in experiential family entertainment

We continue to expand our estate and look for profitable opportunities to grow, with an average of three new sites opening each year.

At Hollywood Bowl Group, we value diversity and inclusion, and we're committed to creating a working environment that promotes equal opportunities. Individual differences and the contributions of all employees are recognised and valued and we believe that a diverse and inclusive workplace makes us a more relevant, more competitive, and more resilient company.