CRM Manager — Dynamics 365 Lead Gen Specialist

Forwardrole; Lancashire; On-site; GBP 35,000 - 45,000; Full time

Job summary

Forwardrole is recruiting a CRM Manager to own the day-to-day delivery of digital lead generation using Microsoft Dynamics 365, based in Lancashire with an immediate start. You will build targeted prospect lists, manage data in Dynamics 365 and support ongoing campaigns to drive qualified leads into the sales funnel.

Ideal candidates will have hands-on Dynamics 365 experience, familiarity with Cognism, and a strong B2B marketing background focused on lead generation and pipeline.

Qualifications

• Hands-on experience with Microsoft Dynamics 365 (essential).
• Experience with Cognism or similar prospecting/data tool.
• Previous B2B marketing experience, lead generation focus with measurable pipeline.

Responsibilities

• Own day-to-day delivery of digital lead generation activity.
• Build and refresh targeted prospect audiences; ensure journeys are tracked & optimised in Dynamics 365.
• Create and maintain campaign lists, segmentation, journeys and workflows in Dynamics 365.
• Support always-on lead generation campaigns and route leads to Sales.
• Produce regular reporting on campaign performance, leads and conversion.
• Collaborate with Marketing and Sales on sector campaigns and lead generation.

Skills

B2B marketing

Lead generation

Campaign management

Independent working

Tools

Microsoft Dynamics 365

Cognism

Job description

Forwardrole is recruiting a CRM Manager to own the day-to-day delivery of digital lead generation using Microsoft Dynamics 365, based in Lancashire with an immediate start. You will build targeted prospect lists, manage data in Dynamics 365 and support ongoing campaigns to drive qualified leads into the sales funnel.

Ideal candidates will have hands-on Dynamics 365 experience, familiarity with Cognism, and a strong B2B marketing background focused on lead generation and pipeline.