CRM Manager

DAZN; Leeds; Vor Ort; GBP 45.000 - 65.000; Vollzeit

Benefits dieser Stelle

Annual leave 25d

Private medical insurance

Life assurance

Pension contributions

Flexible working

Learning resources

Zusammenfassung

DAZN is seeking a CRM Manager to lead customer lifecycle initiatives across global markets. You will craft segmentation, plan campaigns and drive personalisation to maximise engagement and revenue from sports fans worldwide.

You will analyse results, run tests, and collaborate with product, tech, content, UX and analytics to deliver high-impact CRM across multiple subscription tiers. The role suits a creative problem-solver in a fast-paced sport environment.

Qualifikationen

• Minimum 1 year CRM experience in a subscription business or sports rights holder context.
• Experience delivering acquisition/retention communications and engagement reporting.
• Comfortable in a fast-paced, international environment.

Aufgaben

• Build lifecycle strategy across multiple markets to drive revenue and subscriber growth.
• Deliver CRM targets; optimise across channels and across tiers.
• Lead personalisation, segmentation and data-informed decision making.
• Oversee testing and optimisation of CRM creative and brand direction with marketing.

Kenntnisse

CRM strategy

Segmentation

Personalisation

Data analysis

Stakeholder management

Agile working

Jobbeschreibung

The Role

Are you a CRM manager with a passion for sport? Are you confident with data with an eye for creative? Have you delivered acquisition/retention communications and reported on engagement in a target driven environment? Are you a creative problem solver, organised and confident in an agile environment like sport. If so, you are the manager we are looking for.

As CRM Manager, you will be confident in delivery; building segmentation and planning in multiple markets with multiple sports. You will be creative with personalisation and experienced in leveraging our data and insights for your decision making, maximising results. Familiar with implementing automations, the role will be required to analyse results, optimise against findings and communicate performance.

DAZN is a fast-paced, commercial environment and you will be expected to manage several workstreams concurrently, so efficient time and project management skills are paramount. Working across the international business, you will harness expertise from product, tech, content, UX, data and analytics to deliver our CRM output for fans around the world, so managing stakeholder relationships well will be key.

Like sport, no day will be the same and your projects will cover – BAU CRM comms to engage customers with sport on DAZN, initiatives to drive global revenue, optimisations and testing, and tactical outputs for commercial growth.

What You'll Be Doing:

• - Work with local teams to build out customer lifecycle strategy across the globe driving our revenue and subscriber growth targets.
• - Deliver against CRM targets and be agile in your output to meet channel contribution week-on-week. Maximising cross sell and up sell opportunities across subscription tiers.
• - Drive the benchmark for best in class CRM across the industry with deep knowledge of what is currently in market and via insights
• - Deliver personalisation and segmentation for optimal conversion and engagement. Utilise data availability and technical capabilities to push the boundaries of CRM.
• - Lead testing and optimisation of our CRM creative & brand direction in collaboration with DAZN marketing and creative.

What You'll Bring:

• - +1 years’ experience in a CRM role in a subscription business and / or at a sports right holder(s).
• - Comfortable working in a fast paced, dynamic and international environment.
• - You’ll bring strong problem-solving skills, along with an ability to manage a focused workload, to tight deadlines.
• - A passion for sport, with a deep understanding of what it means to be a fan across multiple sports.
• - Excellence in stakeholder management. DAZN, is a multinational matrix organisation and you will be expected to influence the decisions of senior leaders in each market.

Benefits

Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.