Head of Marketing - Global Channels

DAZN; Greater London; On-site; GBP 120,000 - 160,000; Full time

Benefits offered by this job

DAZN access

25 days annual leave

Private medical insurance

Job summary

DAZN is seeking a Head of Marketing - Global Channels in London to define and lead acquisition strategy across global channel properties, driving subscriber growth and revenue contribution.

You will oversee end-to-end marketing, collaborate with senior stakeholders, and manage a global budget to ensure efficient growth and ROI while advancing DAZN’s position in a fast-paced, sports-focused media environment.

Qualifications

• 10+ years of marketing leadership experience in digital, subscription, or consumer-facing businesses.
• Proven growth track record for DTC or streaming platforms, preferably with sports/entertainment audiences.
• Strong expertise in performance marketing, paid media, and data-driven experimentation.

Responsibilities

• Define acquisition marketing strategy to drive subscriber growth for global channel properties.
• Lead end-to-end marketing strategy and execution with senior stakeholders.
• Oversee campaigns across paid, owned, and earned media for efficiency and ROI.
• Collaborate with CRM, Product, Tech, Content, and Commercial teams to align goals.
• Manage global marketing budget and drive growth targets and efficiency.
• Develop partnerships, sponsorships, and talent collaborations to extend reach.
• Oversee creative output for consistent, high-converting storytelling.
• Champion marketing innovation across platforms and fan engagement models.
• Own client and partner relationships with key rights holders.

Skills

Marketing leadership

Performance marketing

Paid media

Digital marketing

Subscription economy

Data-driven marketing

Budget management

Stakeholder management

Cross-functional leadership

Sports marketing

Job description

Head of Marketing - Global Channels

Department: 21-394 - Subscription - Campaigns

Employment Type: Permanent - Full Time

Location: UK - London

Description

Why join DAZN?

At DAZN, we don't just broadcast sport - we amplify it. We're one of the fastest-growing sports streaming platforms in the world. We are redefining how the world experiences live sport - moving from traditional broadcasting to a global, direct-to-consumer platform.

As Head of Marketing, you'll play a pivotal role in accelerating that growth - owning how we connect with fans, drive subscriptions, and build a brand that resonates locally while competing globally. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful.

If you're a passionate, data-savvy marketer who lives and breathes sport - and knows how to move audiences globally - this is your stage.

The role:

As Head of Marketing, Global Channels, you will define the acquisition marketing strategy to drive subscriber growth across a portfolio of global sports properties including Basketball, ARL, NRL and Rally. You will lead end-to-end marketing strategy and execution, partner closely with senior stakeholders across the business, and use data-driven insights to scale DAZN’s position as a leading sports streaming platform with clear accountability for subscriber growth, revenue contribution, and marketing efficiency.

What You'll Be Doing:

• Lead go-to-market strategy to drive subscriber acquisition & LTV for global channel properties.
• Oversee performance marketing campaigns across paid, owned, and earned channels, ensuring efficient and profitable growth.
• Partner closely with CRM, Product, Tech, Content, Commercial, and Central Marketing teams to align strategy and execution with business objectives.
• Use data and experimentation to continuously improve acquisition efficiency and customer lifetime value, optimize campaigns, and inform strategic decision-making.
• Manage global marketing budget, with clear accountability for subscriber growth targets, ROI, and efficiency.
• Drive partnerships, sponsorships, and talent collaborations to extend reach and deepen fan engagement.
• Oversee creative output to deliver consistent, compelling, and high-converting storytelling across all touchpoints.
• Champion innovation in marketing, including new platforms, formats, and fan engagement models.
• Own client and partner relationships with key rights holders

What You'll Bring:

• 10+ years of marketing experience, including leadership roles in digital, subscription, or consumer-facing businesses.
• Proven track record of driving growth for a DTC or streaming platform, ideally within sports, media, or entertainment.
• Deep expertise in performance marketing and paid media, with strong creative instincts.
• Strong understanding of subscription economics, including CPA, LTV, and ROI.
• Data-driven mindset with experience in marketing analytics, attribution models, and experimentation frameworks.
• Demonstrated success managing marketing budgets and delivering measurable business outcomes.
• Cross-functional leadership experience in a matrixed organisation.
• Strong communication, stakeholder management and leadership skills.
• Experience operating in fast-paced or transformational environments.
• Passion for sports (especially basketball) and a deep understanding of sports fans and viewing behaviours.

Benefits

• Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.