Global Sports CRM Manager – Flexible & High-Impact

DAZN; Leeds; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual leave 25d

Private medical insurance

Life assurance

Pension contributions

Flexible working

Learning resources

Job summary

DAZN is seeking a CRM Manager to lead customer lifecycle initiatives across global markets. You will craft segmentation, plan campaigns and drive personalisation to maximise engagement and revenue from sports fans worldwide.

You will analyse results, run tests, and collaborate with product, tech, content, UX and analytics to deliver high-impact CRM across multiple subscription tiers. The role suits a creative problem-solver in a fast-paced sport environment.

Qualifications

• Minimum 1 year CRM experience in a subscription business or sports rights holder context.
• Experience delivering acquisition/retention communications and engagement reporting.
• Comfortable in a fast-paced, international environment.

Responsibilities

• Build lifecycle strategy across multiple markets to drive revenue and subscriber growth.
• Deliver CRM targets; optimise across channels and across tiers.
• Lead personalisation, segmentation and data-informed decision making.
• Oversee testing and optimisation of CRM creative and brand direction with marketing.

Skills

CRM strategy

Segmentation

Personalisation

Data analysis

Stakeholder management

Agile working

Job description

DAZN is seeking a CRM Manager to lead customer lifecycle initiatives across global markets. You will craft segmentation, plan campaigns and drive personalisation to maximise engagement and revenue from sports fans worldwide.

You will analyse results, run tests, and collaborate with product, tech, content, UX and analytics to deliver high-impact CRM across multiple subscription tiers. The role suits a creative problem-solver in a fast-paced sport environment.