Retention Growth Lead — CRM & Lifecycle

Mous Products Ltd.; Greater London; Hybride; GBP 55 000 - 75 000; Plein temps

Avantages offerts par ce poste

Competitive salary reflective of exp &

30% Friends & Family discount on Mous

25 days’ holiday + 8 bank holidays

1 month paid leave after 5 years’ s

Cycle to Work Scheme

Employee Assistance Programme (EAP)

Charlie HR perks and discounts

On-site gym & regular socials

Résumé du poste

Mous is seeking a Retention Manager to own and accelerate one of its biggest growth opportunities. You’ll shape the strategy, build the roadmap, and maximise value from a growing customer base across CRM and loyalty initiatives.

You’ll drive retention end‑to‑end, own the testable framework, and turn insights into performance improvements in a fast‑growing DTC brand with a loyal global community.

Qualifications

• Hands-on Klaviyo expertise (or comparable ESP) – building flows, segments and campaigns independently.
• 2–4 years in CRM / retention / lifecycle marketing, ideally at a DTC ecommerce or consumer brand.
• Confident with retention metrics – LTV, repeat purchase rate, churn, cohort analysis.
• Demonstrable record of growing repeat purchase rate and CRM‑driven revenue.

Responsabilités

• Own and optimise the email & SMS programme in Klaviyo – building and reporting on lifecycle flows (welcome, post‑purchase, abandonment, win‑back) and the weekly campaign calendar
• Develop the CRM/retention roadmap and customer segmentation across the full post‑purchase journey
• Plan and run A/B tests on creative, offers, subject lines and send times, and report against retention KPIs
• Own retention reporting – repeat purchase rate, customer LTV, churn and email/SMS revenue – and surface insights to the wider Ecommerce team

Connaissances

Klaviyo expert

CRM/retention 2–4 years

LTV analysis

Churn analysis

Description du poste

Mous is seeking a Retention Manager to own and accelerate one of its biggest growth opportunities. You’ll shape the strategy, build the roadmap, and maximise value from a growing customer base across CRM and loyalty initiatives.

You’ll drive retention end‑to‑end, own the testable framework, and turn insights into performance improvements in a fast‑growing DTC brand with a loyal global community.