CRM & Loyalty Lead — Grow Customer Lifetime Value

Theo Paphitis Retail Group; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

33 days holiday

Wellbeing day

Staff discounts

Pension scheme

Social events

Competitive salary

Fun environment

Job summary

Boux Avenue is seeking a CRM and Loyalty Manager to lead our multi-channel loyalty and communications strategy across digital and store touchpoints. You will own campaigns from email and text to in-store communications, driving customer lifetime value and retention through data-led insights and creative community-building.

You will manage budgeting, liaise with our CRM platform provider (Ometria), and coach the CRM Executive to deliver best-in-class customer experiences while exploring new

Qualifications

• Experience driving improvements in Customer Lifetime Value and email marketing.
• Experience in CRM/Loyalty within a consumer brand, ideally fashion.
• Strong CRM data analytics skills and attention to detail.

Responsibilities

• Develop and evolve our CRM strategy to maximise customer lifetime value.
• Lead development of loyalty scheme across Digital & Store channels.
• Own CRM budget and relationship with our CRM platform provider (Ometria).
• Design in-life marketing journeys for multi-channel retention, growth and re-activation.
• Coach CRM Executive to deliver best-in-class broadcast email/text/digital content.

Skills

CRM strategy

Email marketing

Data analytics

Customer lifecycle value

Stakeholder management

Tools

Ometria

Job description

Boux Avenue is seeking a CRM and Loyalty Manager to lead our multi-channel loyalty and communications strategy across digital and store touchpoints. You will own campaigns from email and text to in-store communications, driving customer lifetime value and retention through data-led insights and creative community-building.

You will manage budgeting, liaise with our CRM platform provider (Ometria), and coach the CRM Executive to deliver best-in-class customer experiences while exploring new