CRM & Loyalty Growth Lead

Boux Avenue; Wimbledon; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Collaborative environment

33 days holiday

Wellbeing day

Team socials

Staff discounts

Job summary

Boux Avenue is seeking a CRM and Loyalty Manager to drive customer lifetime value across its digital and store channels. You will lead campaigns, refine the loyalty programme, and work with data-led insights to boost engagement.

You will manage budgeting, partner with the CRM platform provider (Ometria), mentor the CRM Executive, and collaborate with Marketing to deliver multi-channel journeys that grow revenue and retention.

Qualifications

• Experience leading CRM and loyalty campaigns.
• Proven track record improving customer lifetime value.
• Strong email marketing and data analytics skills.
• Experience in fashion/retail brands preferred.
• Excellent copywriting and design sense.

Responsibilities

• Develop and evolve the CRM strategy to maximise CLV.
• Lead loyalty program development across digital and store channels.
• Manage CRM budget and vendor relationships (Ometria).
• Design lifecycle email/text journeys and campaigns.
• Collaborate with Marketing to drive data-driven campaigns.
• Analyse reports, run tests, forecast impact.
• Coordinate store communications for loyalty engagement.
• Maintain data quality and deliverability.

Job description

Boux Avenue is seeking a CRM and Loyalty Manager to drive customer lifetime value across its digital and store channels. You will lead campaigns, refine the loyalty programme, and work with data-led insights to boost engagement.

You will manage budgeting, partner with the CRM platform provider (Ometria), mentor the CRM Executive, and collaborate with Marketing to deliver multi-channel journeys that grow revenue and retention.