Lifecycle & Loyalty CRM Lead

THE WHITE COMPANY; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Discount

Holiday 25 days

Pension scheme

Discretionary bonus

Private healthcare

Life assurance

WFH option

Job summary

The White Company is seeking a CRM Manager - Lifecycle & Loyalty to own the strategy, planning and performance of lifecycle communications across digital and offline channels. You will design onboarding and ongoing journeys to maximise customer value and loyalty, including The Club loyalty programme.

You will lead multi-channel campaigns across Email, Push, SMS and Direct Mail, defining data-led journeys, audiences and testing to improve retention and lifetime value while collaborating with the

Qualifications

• Experience leading lifecycle and loyalty programmes.
• Multi-channel CRM experience across Email, Push, SMS.
• Experience with offline Direct Mail campaigns is a plus.

Responsibilities

• Define and own the lifecycle CRM strategy across Email, Push and SMS (Direct Mail when relevant).
• Lead all lifecycle and loyalty activity including automated journeys and VIP comms.
• Drive The Club loyalty programme and optimise engagement, retention and value.
• Prioritise projects by commercial value, use insights for targeting and testing.
• Develop briefs with objectives, audiences and KPIs; align with CRM, Trade and Insights.
• Oversee offline lifecycle activity and ensure integration with digital journeys.

Skills

Lifecycle marketing

CRM strategy

Email marketing

Data-driven decisions

Tools

CRM systems

Job description

The White Company is seeking a CRM Manager - Lifecycle & Loyalty to own the strategy, planning and performance of lifecycle communications across digital and offline channels. You will design onboarding and ongoing journeys to maximise customer value and loyalty, including The Club loyalty programme.

You will lead multi-channel campaigns across Email, Push, SMS and Direct Mail, defining data-led journeys, audiences and testing to improve retention and lifetime value while collaborating with the