CRM & Loyalty Executive — DTC Growth & Campaigns

DeMellier; Greater London; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Employee discount

Free bag on probation

Enhanced maternity policy

Leave progression

Job summary

DeMellier, a London-based luxury brand, seeks a CRM Executive to drive day-to-day broadcast and automated CRM activity, working with the Senior CRM & Omnichannel Clienteling Manager to execute segmentation, lifecycle and retention initiatives across email and SMS for digital and retail touchpoints.

You will ensure campaigns are accurate, tested and delivered on time, manage Klaviyo and other platforms, and translate customer insights into practical CRM actions to boost engagement and loyalty.

Qualifications

• Strong experience of lifecycle email marketing or multi-channel CRM, ideally in a DTC business with a global focus.
• Experience working with data and data analysis.
• Experience working with a predominantly DTC business.
• Experience working with Klaviyo and ideally Shopify.
• Experience with collaborating with paid media colleagues/teams.
• Knowledge of GDPR/CCPA and email compliance is a plus.

Responsibilities

• Execute segmentation, lifecycle and customer journey initiatives in CRM.
• Plan and schedule daily CRM campaigns with alignment to marketing calendar.
• Manage Klaviyo and other CRM platforms, templates, audiences and automations.
• Own automated flows and optimise triggered communications.
• Collaborate with Creative, Digital, Trading, Brand Marketing and Customer Services to deliver campaigns.
• Produce weekly, monthly and quarterly CRM reporting with insights.
• Support loyalty and retention activities with data-driven insights.
• Assist with customer data governance and CRM data issues.
• Keep up-to-date with CRM technologies and tools.

Skills

Lifecycle email marketing

Data analysis

CRM experience

GDPR/CCPA knowledge

Tools

Klaviyo

Shopify

Job description

DeMellier, a London-based luxury brand, seeks a CRM Executive to drive day-to-day broadcast and automated CRM activity, working with the Senior CRM & Omnichannel Clienteling Manager to execute segmentation, lifecycle and retention initiatives across email and SMS for digital and retail touchpoints.

You will ensure campaigns are accurate, tested and delivered on time, manage Klaviyo and other platforms, and translate customer insights into practical CRM actions to boost engagement and loyalty.