Loyalty CRM Specialist — Multi-Channel Campaigns

New Look; England; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Staff discount

Discount platform

Birthday leave

Job summary

New Look is seeking a CRM specialist to oversee loyalty campaigns across email, push and in-app messaging, from briefing to deployment. You will analyse customer data, drive lifecycle journeys and optimise always-on loyalty programs to build engagement and advocacy.

Ideal candidates have 2+ years in CRM or digital marketing, with experience in loyalty programmes and strong organisational skills. A fast-paced, collaborative environment awaits with opportunities to influence strategic loyalty

Qualifications

• 2+ years in CRM or digital marketing with loyalty programme exposure.
• Experience with customer lifecycle marketing or retention strategies.
• Proficient with CRM platforms (Emarsys a plus).
• Strong organisational, prioritisation and independent working skills.
• Attention to detail across data and creative delivery.
• Comfortable in fast-paced environments and collaborative settings.

Responsibilities

• Own the set-up, build and deployment of loyalty campaigns across email, push and in-app messaging—from creative briefing to audience selection, QA, testing and deployment.
• Support evolution of loyalty lifecycle journeys to drive long-term engagement, value and advocacy.
• Use customer data, segmentation and insights to optimise loyalty campaigns and member experiences.
• Lead testing (A/B and multivariate) to continually improve engagement and conversion.
• Brief, build, amend and maintain loyalty communications including reminders, nudges and onboarding flows.
• Assist CRM Manager with strategic loyalty projects, seasonal initiatives and feature launches.

Skills

CRM platforms

Loyalty programmes

Lifecycle marketing

Retention strategy

Microsoft Office

Adobe Creative Suite

Team player

Tools

Emarsys

Job description

New Look is seeking a CRM specialist to oversee loyalty campaigns across email, push and in-app messaging, from briefing to deployment. You will analyse customer data, drive lifecycle journeys and optimise always-on loyalty programs to build engagement and advocacy.

Ideal candidates have 2+ years in CRM or digital marketing, with experience in loyalty programmes and strong organisational skills. A fast-paced, collaborative environment awaits with opportunities to influence strategic loyalty