Subscription Growth & CRM Marketing Lead (HubSpot)

Get Recruited; Greater London; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

25 days' holiday

Pension contribution

Regular social events

Ownership of a newly created function

Job summary

Get Recruited Ltd is hiring a Subscription CRM Marketing Executive to own marketing activities for our subscription products in a London hybrid role. You will lead campaigns using HubSpot, craft customer journeys from trial to renewal, and collaborate with editorial and product teams to drive growth.

The role requires several years of subscription marketing experience, strong data skills, and a track record of generating trials and conversions.

Qualifications

• Several years of marketing experience, ideally in subscription/membership/publishing/recurring revenue.
• Experience with subscription lifecycle marketing.
• Experience generating leads, trials or enquiries through to conversion.
• Comfort developing customer journeys and automated campaigns.
• Proficient in HubSpot for CRM, marketing automation, reporting and dashboards.
• Ability to segment audiences and manage multiple campaigns simultaneously.
• Proactive mindset and data-driven decision making.

Responsibilities

• Develop and deliver the subscription marketing strategy across publications and products.
• Increase volume and quality of subscription trials through proactive marketing.
• Create campaigns and journeys to nurture trials to conversion.
• Improve engagement with existing subscribers and increase product usage.
• Develop targeted campaigns for inactive subscribers.

Skills

HubSpot

CRM marketing

Campaign automation

Data-driven marketing

Segmentation

Tools

HubSpot

Job description

Get Recruited Ltd is hiring a Subscription CRM Marketing Executive to own marketing activities for our subscription products in a London hybrid role. You will lead campaigns using HubSpot, craft customer journeys from trial to renewal, and collaborate with editorial and product teams to drive growth.

The role requires several years of subscription marketing experience, strong data skills, and a track record of generating trials and conversions.