CRM Lifecycle Lead: Personalisation & Growth (Streaming)

Channel 4; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Channel 4 is seeking a Lifecycle Automation Manager (CRM) to own the automated customer journeys across email, push and in-app messaging for its Streaming product. You will design, build and optimise campaigns within Braze, collaborating with Audience Strategy, Content Activation and Data teams to drive higher engagement and conversions.

The role requires strong data literacy, a track record of CRM delivery at scale, and the ability to translate business goals into measurable lifecycle programs.

Qualifications

• Proven CRM delivery experience at scale.
• Experience with Braze and lifecycle campaigns.
• Ability to analyse data to optimise campaigns.
• Knowledge of the UK VOD market.
• Strong communications and stakeholder management.

Responsibilities

• Own automated lifecycle strategy for Streaming and C4+.
• Deliver and optimise CRM campaigns across email, push, in-app.
• Develop personalised recommendations and improve targeting.
• Define reporting requirements and measure impact.
• Collaborate with Marketing Data & Tech and Data teams.
• Work with Channel 4+ squad to drive acquisition and retention.

Skills

CRM strategy

Braze

Campaign analytics

Personalisation

Stakeholder management

Data-driven decisions

VOD market knowledge

Tools

Braze platform

Job description

Channel 4 is seeking a Lifecycle Automation Manager (CRM) to own the automated customer journeys across email, push and in-app messaging for its Streaming product. You will design, build and optimise campaigns within Braze, collaborating with Audience Strategy, Content Activation and Data teams to drive higher engagement and conversions.

The role requires strong data literacy, a track record of CRM delivery at scale, and the ability to translate business goals into measurable lifecycle programs.