CRM Growth Lead: Email, Personalisation & Lifecycle

Channel 4; Greater London; Presencial; GBP 45.000 - 65.000; Jornada completa

Descripción de la vacante

Channel 4 in London, Leeds or Manchester is seeking a CRM Manager to lead email, push and in-app communications as part of the audience activation plan. You will develop targeted, personalised and automated CRM campaigns to drive engagement, retention, monetisation and acquisition while maintaining Channel 4’s brand voice.

You will own performance reporting, optimise campaigns, collaborate with Marketing, Product and Growth squads, and drive testing, QA and deliverability excellence across the

Formación

• Proven track record of managing an extensive email communications or CRM programme across a large-scale customer database.
• Experience of developing an email communications strategy and supporting activity plans to operationalise the strategy across the customer lifecycle.
• Previous experience of using customer engagement or CRM tools to build and deploy email campaigns, manage customer lifecycle activity and apply a sound understanding of deployment and QA processes.
• Strong experience of automated email journeys, audience segmentation, dynamic personalisation and triggered communications.
• Has run a multivariant testing roadmap previously, can plan test hypotheses, interpret results and communicate the impact of those clearly.
• Strong knowledge of data protection, permission-based marketing and email best practice, including deliverability, accessibility and consent management.
• Is obsessive about data and using it to provide compelling evidence of what email activity should be run and how it can be optimised to deliver against business and customer outcomes.
• Able to create and present detailed performance reporting for email activity across engagement, retention, monetisation and acquisition KPIs.

Responsabilidades

• Overall responsibility and ownership for the delivery of the email, push and in-app messaging communications strategy for Channel 4 as part of the content marketing and audience activation plan.
• Lead the planning and delivery of CRM campaigns across engagement, retention, monetisation and acquisition objectives, ensuring activity is aligned to audience priorities and business KPIs.
• Define the reporting requirements for CRM activity and its impact on business performance, KPIs and ROI, regularly reporting back to the business on impact and effectiveness.
• Own the ongoing optimisation of email communications to ensure individual campaigns are performing well and achieving their set metrics. Regularly share learnings with the Media & Effectiveness team, Growth Squad and wider business.
• Play an active role in the Growth Squad, bringing CRM and data expertise to help inform how we engage and retain audiences more effectively.
• Manage the delivery of email campaign activity through robust and efficient processes, including briefing, build, approval, QA, deployment, post-campaign review and optimisation.
• Work closely with the Product team to align CRM and lifecycle strategy and delivery through our customer engagement platform, currently Braze.
• Work closely with the Channel 4+ team to drive the effectiveness of email activity that supports both acquisition and retention of the Channel 4+ audience, becoming a key member of the Channel 4+ squad.
• Work closely with Marketing teams to ensure new shows are launched to relevant audiences with impact, aligning email activity with wider Marketing campaigns and messaging.
• Write, review and brief CRM copy and creative requirements, ensuring messaging is audience-led, on-brand, accessible and set up for effective testing.
• Own the email testing roadmap, including hypotheses, test design, audience selection, results interpretation and recommendations for future activity.
• Build strong relationships with our customer engagement platform supplier, ensuring we are utilising email tooling effectively, improving ways of working and driving efficiencies.
• Act as an email communications expert, maintaining strong knowledge of data protection, permission-based marketing, deliverability, audience segmentation and best practice in lifecycle communications.
• Provide regular competitor and market reviews to benchmark our email communications and identify new ideas, opportunities and optimisation approaches.

Conocimientos

CRM strategy

Email campaigns

Lifecycle marketing

QA processes

Personalisation

Testing roadmap

Data analysis

Deliverability

Stakeholder communication

Herramientas

Braze

Excel

Descripción del empleo

Channel 4 in London, Leeds or Manchester is seeking a CRM Manager to lead email, push and in-app communications as part of the audience activation plan. You will develop targeted, personalised and automated CRM campaigns to drive engagement, retention, monetisation and acquisition while maintaining Channel 4’s brand voice.

You will own performance reporting, optimise campaigns, collaborate with Marketing, Product and Growth squads, and drive testing, QA and deliverability excellence across the