CRM Lifecycle Lead: Patient Journeys

Phlo - Digital Pharmacy; Glasgow; Hybrid; GBP 30,000 - 38,000; Full time

Benefits offered by this job

Hybrid working

Salary range

Bonus scheme

Health insurance

Pension

33 days leave

Duvet Days

Birthday day off

Counselling

Staff discount

Job summary

Phlo - Digital Pharmacy is seeking a hands‑on CRM Executive to own patient messaging across email, SMS, WhatsApp, push and in‑app. You’ll build automated journeys, create targeted segments and triggers, and manage campaigns that engage and retain patients.

You’ll work with Marketing, Data and Product teams in a hybrid Glasgow role, reporting to the Retention and Lifecycle Marketing Manager to deliver a connected digital patient experience for Phlo Clinic and our B2B services.

Qualifications

• Experience building CRM or lifecycle programmes in a marketing automation platform.
• Experience designing complex journeys with branching logic and triggers.
• Fast, accurate builder who ships at pace with attention to detail.
• Data-savvy with segmentation and performance interpretation.
• Strong organisational skills and stakeholder management.
• Willingness to move quickly in a fast-growing business.

Responsibilities

• Build, test and launch automated lifecycle journeys in our CRM platform.
• Set up complex, multi-branch journeys using triggers and segmentation.
• Plan and deliver one-off and recurring campaigns for Phlo Clinic and our B2B services.
• QA journey logic, links, personalisation, audience, suppressions and approvals.

Skills

CRM campaigns

Lifecycle marketing

Segmentation

A/B testing

Data analysis

Cross-functional

Tools

Braze

Customer.io

Iterable

Klaviyo

Salesforce Marketing Cloud

Job description

Phlo - Digital Pharmacy is seeking a hands‑on CRM Executive to own patient messaging across email, SMS, WhatsApp, push and in‑app. You’ll build automated journeys, create targeted segments and triggers, and manage campaigns that engage and retain patients.

You’ll work with Marketing, Data and Product teams in a hybrid Glasgow role, reporting to the Retention and Lifecycle Marketing Manager to deliver a connected digital patient experience for Phlo Clinic and our B2B services.