CRM & Lifecycle Lead

Releaf Dispensary Ltd; United Kingdom; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Releaf Dispensary Ltd is seeking a data-driven CRM & Lifecycle Lead to own patient communications end-to-end. This remote-first role involves rewriting content across email and SMS, migrating platforms, and managing the patient lifecycle from onboarding to retention.

You will work with Growth, Patient Support and Clinical teams, test and measure campaigns in Klaviyo and SMS, and ensure compliance in a fast-paced healthcare environment. 3+ years in CRM required.

Qualifications

• 3+ years in CRM, lifecycle or retention marketing in healthcare or healthtech.
• Strong writer and designer able to rewrite comms for brand clarity.
• Experience leading platform migrations with developers.
• Proficient in Klaviyo and SMS; data-driven with reporting.
• Experience in regulated B2C environments is a plus.

Responsibilities

• Audit and overhaul email/SMS content for clarity and brand.
• Design and build on-brand emails; lead CRM migration.
• Own lifecycle from onboarding to retention.
• Build flows and campaigns in Klaviyo and SMS.
• Test, measure, report and optimize deliverability.

Skills

CRM marketing

Lifecycle marketing

Klaviyo

SMS marketing

Data reporting

Job description

Who we are:

Releaf Dispensary Ltd is a leading medical cannabis clinic committed to providing high-quality, safe, and effective cannabis-based treatments. Headquartered in the UK, we aim to enhance the quality of life for our patients through innovative solutions and outstanding patient service.

We’re a fast-growing team of passionate professionals on a mission to put patients back in control of their health journey. We’ve seen first-hand how alternative treatments can change lives, and we’re proud to be at the forefront of that change.

Who we're looking for

We're looking for a data-driven CRM & Lifecycle Lead to own Releaf's patient communications strategy end to end. This is a remote-first role with occasional in-person meetings.

Our patient comms need a full overhaul; with the support of our Patient Education & Content Lead, you'll rewrite the content and copy across all our email and SMS, lead the technical migration to consolidate our fragmented platform setup, and own the patient lifecycle from first touch through to retention.

The ideal candidate thinks scientifically about CRM - someone who's as strong with data as they are with copy. You test what you send, measure it, and judge it on open rates, click-through, conversion and lifetime value.

You’ll be comfortable with high ownership and thriving in a fast-paced environment. Ideally you’ll have 3+ years of experience in a CRM, lifecycle marketing, or retention role within healthcare, healthtech, or a regulated B2C environment.

Key Responsibilities

• Carry out a full content & copy audit across all email & SMS so they’re clear, on-brand and useful to patients.
• Re-design and build on brand emails
• Lead the migration to consolidate our CRM platforms into a simpler setup, hands-on and alongside our developers.
• Own the patient lifecycle across email and SMS, from onboarding through reorder and retention.
• Build and manage the flows and campaigns in Klaviyo and our SMS platform.
• Test, measure and report on what's working and what to do next.
• Look after deliverability and keep the database clean.
• Grow our subscription, Releaf+, and the value of each patient over time.
• Work closely with Growth, Patient Support and Clinical, and keep everything compliant.

Who you are

• 3+ years in CRM, lifecycle or retention marketing.
• A strong writer and designer who can take a messy set of comms and rebuild the copy, content and design.
• Comfortable leading a platform migration, whether hands-on or working closely with developers.
• Experienced with Klaviyo and SMS.
• Confident with data, and able to pull your own reports and act on them.
• Experience in healthcare, healthtech or a wellness or subscription brand, and used to working within compliance.

Nice to have

• Subscription or membership retention experience, and experience migrating or consolidating platforms.

We are an inclusive employer and would welcome applications from a diverse range of applicants; if there is anything we can do to help support you during the interview process, please let us know.

At Releaf, we believe that diverse teams build better businesses. We're committed to creating an inclusive environment where everyone feels valued, respected, and able to do their best work. We welcome applications from people of all backgrounds, identities, and experiences — and we're happy to make reasonable adjustments throughout the recruitment process if you need them. If you'd like to discuss this, please don't hesitate to get in touch.