CRM Campaign Lead: Lifecycle & Growth

Chemist4U; Skelmersdale; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Salary Extras

Funded training

Maternity & Paternity

30 days annual leave

Health benefits

Electric car chargers on site

Staff discount

Sick pay

Job summary

Chemist4U is a leading UK online pharmacy seeking a CEP Campaigns Manager to plan, deliver and optimise CRM campaigns across UK and IE brands. You’ll own the calendar, drive engagement and revenue, and collaborate with multiple teams to ensure timely, relevant messages.

The role requires 4–6 years of CRM experience, hands‑on delivery across email/SMS, and strong data analytics. Hybrid pattern, Lancashire location, with salary commensurate with experience.

Qualifications

• 4–6 years CRM or lifecycle marketing experience.
• Hands on experience delivering campaigns across email, SMS and/or push notifications.
• Experience working with CRM or marketing automation platforms (e.g. Braze).
• Strong understanding of customer segmentation, lifecycle journeys and personalisation.
• Experience mentoring or managing junior staff.
• Experience analysing campaign performance and translating insight into practical improvements.
• Familiarity with GDPR, consent management and data privacy requirements.

Responsibilities

• Own the campaign calendar including planning and prioritisation.
• Build, execute and optimise cross‑channel campaigns across email, SMS and other owned channels.
• Manage campaign set up, QA, deployment and post campaign analysis.
• Monitor CRM performance across key metrics including open rates, click through rates, conversion, retention and repeat purchase.
• Line manage at least one CEP executive, setting their targets and development plan.
• Work with the Automation Manager on audience segmentation and targeting.

Skills

CRM

Lifecycle marketing

Campaign planning

Data analysis

A/B testing

Mentoring

Braze

Tools

Braze

Job description

Chemist4U is a leading UK online pharmacy seeking a CEP Campaigns Manager to plan, deliver and optimise CRM campaigns across UK and IE brands. You’ll own the calendar, drive engagement and revenue, and collaborate with multiple teams to ensure timely, relevant messages.

The role requires 4–6 years of CRM experience, hands‑on delivery across email/SMS, and strong data analytics. Hybrid pattern, Lancashire location, with salary commensurate with experience.