CRM Lifecycle Lead for Growth & Retention

Blu Digital; England; On-site; GBP 60,000 - 90,000; Full time

Job summary

Blu Digital is seeking a CRM Manager to own customer journeys, drive lifecycle campaigns across multiple markets and channels, and shape CRM strategy during a period of growth.

You will manage automated journeys, oversee broadcast campaigns, and mentor a CRM Executive to ensure excellence across touchpoints while collaborating with marketing, product and technical teams. A data-driven approach and GDPR awareness are essential.

Qualifications

• Experience in CRM or lifecycle marketing.
• Proven success delivering automated journeys and retention strategies.
• Strong segmentation and A/B testing experience.
• Experience managing a small team and guiding CRM initiatives.
• Knowledge of GDPR compliance and data privacy.

Responsibilities

• Lead development and optimisation of customer lifecycle campaigns across markets and channels.
• Manage automated customer journeys within the CRM platform and oversee broadcast campaigns.
• Mentor a CRM Executive to ensure excellence across touchpoints.
• Collaborate with Marketing, Commercial, Product and Tech teams to align CRM with business goals.
• Use data, testing and insights to refine communications and improve engagement and retention.

Skills

CRM strategy

Lifecycle marketing

Data-driven

A/B testing

Segmentation

Leadership

Tools

CRM platform

BI tools

Job description

Blu Digital is seeking a CRM Manager to own customer journeys, drive lifecycle campaigns across multiple markets and channels, and shape CRM strategy during a period of growth.

You will manage automated journeys, oversee broadcast campaigns, and mentor a CRM Executive to ensure excellence across touchpoints while collaborating with marketing, product and technical teams. A data-driven approach and GDPR awareness are essential.