CRM & Lifecycle Automation Lead

Fox Group International; Daresbury; On-site; GBP 55,000 - 75,000; Full time

Job summary

Fox Group International is seeking a CRM & Lifecycle Lead to own the customer lifecycle strategy across Fox Pharma and MedFx. You will combine strategic planning with hands-on delivery, using segmentation, personalisation and automated journeys to improve conversion, retention and customer value, driving repeat purchasing and cross-sell opportunities.

The role involves delivering a prioritised CRM roadmap, building automated journeys for onboarding to reactivation, planning email campaigns and

Qualifications

• Proven experience in CRM, lifecycle or retention marketing within an ecommerce environment.
• Hands-on experience building email campaigns and automated customer journeys.
• Strong understanding of segmentation, personalisation, behavioural triggers and customer value.
• Confident using CRM platforms, reporting tools and performance data to identify opportunities.
• Working knowledge of consent, data governance and email deliverability.
• Ability to combine strategic ownership with detailed, accurate execution.
• Strong communication, organisation and cross-functional stakeholder management skills.

Responsibilities

• Develop and deliver a prioritised CRM roadmap aligned with commercial targets and customer needs.
• Identify opportunities to improve the customer journey from registration to purchase, retention and advocacy.
• Build and optimise automated journeys covering onboarding, first purchase, repeat orders, replenishment, abandonment and reactivation.
• Develop cross-sell journeys that increase multi-brand purchasing across Fox Pharma and MedFx.
• Plan, build, test and deliver email campaigns supporting launches, education and promotions.
• Manage the CRM calendar with precise targeting and personalisation.
• Segment audiences and tailor communications for high-value, at-risk and lapsed customers.
• Connect Education Hub engagement with product education and follow-up journeys.
• Establish lead-scoring criteria with Business Development for direct-support customers.
• Maintain consent, preference and suppression rules; ensure privacy compliance.
• Collaborate with technical partners to improve integrations and journey documentation.
• Monitor campaign performance and report revenue, retention and customer value.

Skills

CRM

Lifecycle marketing

Email campaigns

Automation

Segmentation

Personalisation

Data governance

Cross-functional teamwork

Tools

Dynamics 365

Job description

Fox Group International is seeking a CRM & Lifecycle Lead to own the customer lifecycle strategy across Fox Pharma and MedFx. You will combine strategic planning with hands-on delivery, using segmentation, personalisation and automated journeys to improve conversion, retention and customer value, driving repeat purchasing and cross-sell opportunities.

The role involves delivering a prioritised CRM roadmap, building automated journeys for onboarding to reactivation, planning email campaigns and