CRM Lifecycle Architect — Remote

Pion; United Kingdom; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Leave 30 days

Great Place To Work

Career development

Remote-first

Flexible hours

Wellbeing benefits

Discounts

Home office allowance

Job summary

Pion is seeking a CRM Manager to own and evolve our core lifecycle journeys, from onboarding to re-engagement, across strategy, build and optimisation. You will plan and execute campaigns, collaborate with marketing and product teams, and drive data-informed decisions.

With 5+ years in CRM and lifecycle marketing, you’ll lead testing, segmentation and automation, and advocate for improvements that boost activation, engagement and retention across our subscription-friendly business.

Qualifications

• Five or more years hands-on across the full CRM and lifecycle marketing discipline, with strategic thinking and campaign execution.
• Confident in an ESP or marketing automation platform, building and QA-ing campaigns and journeys.
• Strong grasp of segmentation, triggers and automation logic.
• Ability to read performance data and translate into actionable steps with a testing mindset.
• Improvise improvements to onboarding flows and send calendars and act on insights.
• Clear communicator, self-starter, able to align across product, brand, marketing and data.

Responsibilities

• Own and evolve lifecycle journeys from onboarding to re-engagement, from strategy through build and optimisation.
• Plan and execute commercial campaign sends, balancing frequency and relevance against lifecycle health.
• Lead engagement-focused sends with cross‑team input on content, calendar and social opportunities.
• Own the testing roadmap and turn results into concrete recommendations, not just reports.
• Use performance data to diagnose underperformance and propose fixes.
• Brief, QA and direct internal resources to extend capacity and advocate for CRM investments.

Skills

CRM strategy

Lifecycle marketing

Campaign execution

Data interpretation

Stakeholder management

Communication

Tools

Iterable

Braze

Salesforce Marketing Cloud

Klaviyo

Job description

Pion is seeking a CRM Manager to own and evolve our core lifecycle journeys, from onboarding to re-engagement, across strategy, build and optimisation. You will plan and execute campaigns, collaborate with marketing and product teams, and drive data-informed decisions.

With 5+ years in CRM and lifecycle marketing, you’ll lead testing, segmentation and automation, and advocate for improvements that boost activation, engagement and retention across our subscription-friendly business.