CRM Lifecycle & Activation Leader

Irwin Mitchell; Leeds; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

25 days holidays

Pension schemes

Volunteering days

Wellbeing initiatives

Hybrid by Choice

Job summary

Irwin Mitchell is seeking a Manager of Lifecycle Marketing to lead how the business uses CRM, behavioural data and marketing automation to engage clients across the lifecycle.

You’ll design and deliver lifecycle programmes spanning acquisition, onboarding, retention, re-engagement and cross-sell, working with Digital, Marketing Operations and broader teams to create data-driven journeys that improve client experience and commercial results.

Qualifications

• Significant experience in CRM, lifecycle marketing, email marketing or marketing automation.
• Experience developing nurture programmes and automated customer journeys.
• Strong understanding of audience segmentation, customer data and behavioural marketing.
• Experience using CRM and marketing automation platforms.
• Understanding of consent frameworks and compliant data usage.
• Ability to translate business needs and audience insight into activation plans.
• Strong analytical skills and experience using data to drive optimisation.
• Experience collaborating with multiple teams (media, website, content, data, marketing).
• Strong project management and stakeholder management skills.

Responsibilities

• Developing the firm's lifecycle marketing and activation strategy.
• Designing nurture journeys and engagement programmes.
• Defining audience segmentation and communication frameworks.
• Working with Marketing Operations to maximise CRM and marketing automation capabilities.
• Building journey plans across email, website and paid channels.
• Defining audience criteria, trigger logic and reporting frameworks.
• Supporting the delivery of automated, personalised communications.
• Measuring performance and identifying optimisation opportunities.
• Using testing and insight to improve engagement and conversion.
• Ensuring programmes comply with GDPR, PECR and consent requirements.
• Providing clear reporting and recommendations to key stakeholders.

Skills

CRM

Lifecycle marketing

Marketing automation

Data analysis

Audience segmentation

Stakeholder management

Tools

CRM platforms

Marketing automation platforms

Job description

Irwin Mitchell is seeking a Manager of Lifecycle Marketing to lead how the business uses CRM, behavioural data and marketing automation to engage clients across the lifecycle.

You’ll design and deliver lifecycle programmes spanning acquisition, onboarding, retention, re-engagement and cross-sell, working with Digital, Marketing Operations and broader teams to create data-driven journeys that improve client experience and commercial results.