CRM Executive

ThePlaceToBe; Leeds; On-site; GBP 30,000 - 42,000; Full time

Job summary

ThePlaceToBe are excited to be working with a bold lifestyle brand and are adding a CRM Executive to help drive customer engagement. You will design data-driven campaigns across email, SMS and push, shaping loyalty, retention and growth.

In this role you’ll build automated flows, segment audiences, and translate data into targeted messages while ensuring all comms align with the brand’s identity and content plan.

Qualifications

• Proven experience in CRM or e-commerce marketing (3+ years).
• Experience running campaigns across email, SMS, and push channels.
• Confident with automation flows, customer segmentation, and reporting dashboards.
• Strong analytical skills with the ability to translate data into actionable insights.

Responsibilities

• Assist and execute CRM strategies across email, SMS, and push notifications.
• Plan, build, and optimise automated flows and personalised campaigns.
• Segment audiences and use data insights to deliver targeted messaging.
• Track performance, report insights, and recommend improvements.
• Ensure communications align with brand identity and content plan.

Skills

CRM experience

E-commerce marketing

Campaign management

Data analytics

Segmentation

Job description

ThePlaceToBe are excited to be working closely with a bold, energetic lifestyle brand that’s making waves across fashion and retail and growing at pace.

This brand is known for its strong community, standout products, and focus on creating experiences that connect with customers, fostering creativity, impact, and long-term growth.

About the role…

As CRM Executive, you’ll help execute the brand’s customer engagement strategy, creating data-driven campaigns that boost loyalty, retention, and growth across email, SMS, and push channels.

What you’ll be doing day to day…

• Assisting and executing CRM strategies across email, SMS, and push notifications
• Planning, building, and optimising automated flows and personalised campaigns
• Segmenting audiences and using data insights to deliver targeted messaging
• Tracking performance, reporting insights, and recommending improvements
• Ensuring all communications align with the brand identity and wider content plan

About you…

This CRM Executive role would suit someone who’s both creative and analytical, enjoys turning data into meaningful campaigns, and thrives in a fast-paced, consumer-focused environment.

What we're looking for…

• Proven experience in CRM or e-commerce marketing (ideally 3+ years)
• Experience running high-performing campaigns across email, SMS, and push channels
• Confident with automation flows, customer segmentation, and reporting dashboards
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent project management, attention to detail, and a creative, proactive approach