CRM Growth Lead: Lifecycle Marketing & Personalisation

Yours Clothing; Alwalton; On-site; GBP 45,000 - 75,000; Full time

Job summary

Yours Clothing in Peterborough Head Office is seeking a CRM Manager to lead planning, delivery and optimisation of customer communications across our brands. You will use customer insights, segmentation and a test-and-learn approach to create targeted campaigns across email, SMS, push, website and app channels to strengthen engagement and drive sales.

You will manage the CRM team, collaborate with trading and marketing, ensure data protection compliance, and report on campaign performance with

Qualifications

• Experience shaping CRM strategy across multiple channels.
• Ability to translate customer data into targeted actions.
• Experience designing lifecycle journeys and automation.
• Proven ability to optimise campaigns through analysis and testing.

Responsibilities

• Own and deliver the CRM strategy across email, SMS, push, website and app.
• Plan, manage and optimise targeted customer communications by brand and region.
• Use data, segmentation and personalisation to improve journeys and lifetime value.
• Lead development, testing and rollout of automated lifecycle journeys (welcome, retention, reactivation).
• Analyse results and provide reporting, insights and recommendations to teams.

Skills

CRM strategy

Lifecycle marketing

Segmentation

Personalisation

Analytics

Campaign planning

Stakeholder management

Project management

Tools

Google Analytics

Excel

Email service providers

CRM platforms

Job description

Yours Clothing in Peterborough Head Office is seeking a CRM Manager to lead planning, delivery and optimisation of customer communications across our brands. You will use customer insights, segmentation and a test-and-learn approach to create targeted campaigns across email, SMS, push, website and app channels to strengthen engagement and drive sales.

You will manage the CRM team, collaborate with trading and marketing, ensure data protection compliance, and report on campaign performance with