CRM Executive

Nigel Wright Group; North East; On-site; GBP 28,000 - 40,000; Full time

Job summary

Nigel Wright Group is seeking a CRM professional to join a fast-moving, private equity-backed business undergoing transformation. The role offers learning and progression in CRM, customer communications and lifecycle marketing.

The successful candidate will develop customer journeys, segment audiences, and craft engaging content across email, app, SMS and digital channels while ensuring governance and compliance. A 3–4 year track in CRM is ideal.

Qualifications

• Experience with CRM campaigns and customer journeys.
• Familiarity with segmentation and automation.
• Experience in governance and compliance is preferred.

Responsibilities

• Support and develop CRM and customer campaigns.
• Build and manage customer journeys.
• Use segmentation to personalise communications.
• Create engaging content across email, app, SMS and digital channels.
• Support automated and trigger-based communications.
• Test and report on campaign performance.
• Collaborate with CRM, Digital, Product, Operations, Customer Services, Compliance and Tech teams.
• Ensure communications meet governance and compliance.

Skills

Strong written communicator

Attention to detail

Data-driven

Tools

Microsoft Dynamics 365

Salesforce

Job description

The Business:

This is a unique opportunity to join a private equity-backed business at a pivotal point in its journey.

With significant investment, a refreshed leadership team, and multiple transformation programmes underway, the organisation is entering its next phase of growth. They are now looking to shape the marketing team and bring on board a progressive, tech-savvy CRM candidate.

The role can suit an entry level candidate with an appetite in marketing, CRM, customer communications or digital campaigns and want a role where you can genuinely learn and progress or an slightly more experience CRM Exec with 3-4 years' experience in CRM, customer communications or lifecycle marketing, with hands-on exposure to customer journeys, segmentation and automation.

The Role:

• Supporting and developing CRM and customer communication campaigns
• Building and managing customer journeys
• Using segmentation and targeting to personalise communications
• Creating clear, engaging customer content across email, app, SMS and digital channels
• Supporting automated and trigger-based communications
• Testing, reporting and identifying opportunities to improve campaign performance
• Working with teams across CRM, Digital, Product, Operations, Customer Services, Compliance and Technology
• Ensuring communications meet the necessary governance and compliance requirements

The Person:

• A strong communicator and writer
• Comfortable working with data, audiences and customer segmentation
• Interested in CRM technology and customer journeys
• Highly organised and detail-focused
• Comfortable working with multiple stakeholders
• Proactive, curious and willing to suggest improvements
• Able to balance engaging marketing communications with accuracy, process and compliance

If you're more experienced, ideally you'll bring around 3-4 years' experience within CRM, lifecycle marketing or customer communications, with exposure to segmentation, customer journeys, automation and CRM technology such as Microsoft Dynamics 365, Salesforce or a similar platform.