CRM Executive

Confidential; North East; On-site; GBP 26,000 - 40,000; Full time

Job summary

Confidential in the United Kingdom is seeking a CRM professional to support and develop customer communications campaigns and journey orchestration. You will work across email, app, SMS and digital channels, using segmentation to personalise messages and drive engagement.

The role suits entry-level candidates with marketing/CRM interest or an individual with 3–4 years in CRM, lifecycle marketing or customer communications, including experience with segmentation, automation and CRM tech such as

Qualifications

• Strong written and verbal communicator.
• Comfortable working with data, audiences and segmentation.
• Interest in CRM technology and customer journeys.

Responsibilities

• Support and develop CRM and customer communication campaigns.
• Build and manage customer journeys across channels.
• Use segmentation and targeting to personalise communications.
• Create engaging content for email, app, SMS and digital channels.
• Assist automated and trigger-based communications.
• Test, report and identify opportunities to improve campaign performance.
• Collaborate with CRM, Digital, Product, Operations, Customer Services, Compliance and Tech teams.
• Ensure communications meet governance and compliance requirements.

Skills

CRM platforms

Segmentation

Automation

Campaign management

Tools

Dynamics 365

Salesforce

Job description

The Business:

This is a unique opportunity to join a private equity-backed business at a pivotal point in its journey. With significant investment, a refreshed leadership team, and multiple transformation programmes underway, the organisation is entering its next phase of growth. They are now looking to shape the marketing team and bring on board a progressive, tech-savvy CRM candidate.

The role can suit an entry level candidate with an appetite in marketing, CRM, customer communications or digital campaigns and want a role where you can genuinely learn and progress or an slightly more experience CRM Exec with 3-4 years' experience in CRM, customer communications or lifecycle marketing, with hands-on exposure to customer journeys, segmentation and automation.

The Role:

• Supporting and developing CRM and customer communication campaigns
• Building and managing customer journeys
• Using segmentation and targeting to personalise communications
• Creating clear, engaging customer content across email, app, SMS and digital channels
• Supporting automated and trigger-based communications
• Testing, reporting and identifying opportunities to improve campaign performance
• Working with teams across CRM, Digital, Product, Operations, Customer Services, Compliance and Technology
• Ensuring communications meet the necessary governance and compliance requirements

The Person:

• A strong communicator and writer
• Comfortable working with data, audiences and customer segmentation
• Interested in CRM technology and customer journeys
• Highly organised and detail-focused
• Comfortable working with multiple stakeholders

The Person:

• Able to balance engaging marketing communications with accuracy, process and compliance

If you're more experienced, ideally you'll bring around 3-4 years' experience within CRM, lifecycle marketing or customer communications, with exposure to segmentation, customer journeys, automation and CRM technology such as Microsoft Dynamics 365, Salesforce or a similar platform.