CRM Executive

Nigel Wright Group; Newcastle upon Tyne; On-site; GBP 28,000 - 40,000; Full time

Job summary

Nigel Wright Group seeks a CRM-focused professional to join a private equity-backed transformation programme in the UK. The role covers developing CRM campaigns, building customer journeys, and personalising communications across email, app, SMS, and digital channels.

Ideal candidates will have 3–4 years in CRM or lifecycle marketing, with hands-on experience in segmentation, journeys, and CRM platforms such as Microsoft Dynamics 365 or Salesforce.

Qualifications

• Entry level candidate with appetite in marketing, CRM, customer communications or digital campaigns and want a role where you can learn and progress.
• 3–4 years’ experience in CRM, customer communications or lifecycle marketing with hands-on exposure to segmentation and customer journeys.

Responsibilities

• Supporting and developing CRM and customer communication campaigns.
• Building and managing customer journeys.
• Using segmentation and targeting to personalise communications.
• Creating clear, engaging content across email, app, SMS and digital channels.
• Supporting automated and trigger-based communications.
• Testing, reporting and identifying opportunities to improve campaign performance.
• Working with teams across CRM, Digital, Product, Operations, Customer Services, Compliance and Technology.
• Ensuring communications meet governance and compliance requirements.

Skills

Strong communicator

Data handling

CRM systems interest

Segmentation

Stakeholder management

Organised

Curious and proactive

Tools

Microsoft Dynamics 365

Salesforce

Job description

This is a unique opportunity to join a private equity-backed business at a pivotal point in its journey.

With significant investment, a refreshed leadership team, and multiple transformation programmes underway, the organisation is entering its next phase of growth. They are now looking to shape the marketing team and bring on board a progressive, tech-savvy CRM candidate.

The role can suit an entry level candidate with an appetite in marketing, CRM, customer communications or digital campaigns and want a role where you can genuinely learn and progress or an slightly more experience CRM Exec with 3–4 years’ experience in CRM, customer communications or lifecycle marketing, with hands‑on exposure to customer journeys, segmentation and automation.

The Role:

• Supporting and developing CRM and customer communication campaigns
• Building and managing customer journeys
• Using segmentation and targeting to personalise communications
• Creating clear, engaging customer content across email, app, SMS and digital channels
• Supporting automated and trigger-based communications
• Testing, reporting and identifying opportunities to improve campaign performance
• Working with teams across CRM, Digital, Product, Operations, Customer Services, Compliance and Technology
• Ensuring communications meet the necessary governance and compliance requirements

The Person:

• A strong communicator and writer
• Comfortable working with data, audiences and customer segmentation
• Interested in CRM technology and customer journeys
• Highly organised and detail-focused
• Comfortable working with multiple stakeholders
• Proactive, curious and willing to suggest improvements
• Able to balance engaging marketing communications with accuracy, process and compliance

If you're more experienced, ideally you’ll bring around 3–4 years’ experience within CRM, lifecycle marketing or customer communications, with exposure to segmentation, customer journeys, automation and CRM technology such as Microsoft Dynamics 365, Salesforce or a similar platform.