CRM Executive

Confidential; England; On-site; GBP 30,000 - 35,000; Full time

Benefits offered by this job

25 days holiday

Pension (7.5% matched)

Free parking on site

Food and refreshments provided every W

Summer and winter socials abroad

Great culture and growth

Job summary

Confidential is seeking a CRM Executive in the United Kingdom to drive campaigns across email, SMS and app push. You will build audiences from behavioural data, maintain the campaign calendar, and optimise journeys from onboarding to reactivation to maximise engagement and revenue.

The role focuses on retention and growth, with hands-on experience in CRM and lifecycle marketing, ideally using Klaviyo. A full driving licence and transport are required due to the site location.

Qualifications

• Proven experience in CRM, email or lifecycle marketing.
• Hands-on customer and market segmentation.
• Track record of using CRM to drive retention, growth and ROI.
• Experience with Klaviyo or willingness to learn a similar CRM platform.

Responsibilities

• Build, test and deploy campaigns across email, SMS and app push, and manage the campaign calendar.
• Support and improve automated journeys across onboarding, retention, reactivation and engagement.
• Build audiences from behavioural and transactional data and keep targeting sharp.
• Add personalised and dynamic content and run A/B tests.
• Report on engagement, revenue, retention and ROI and translate results into actions.
• Collaborate with creative, paid media, product and data teams and external agencies.

Skills

CRM

Email marketing

Lifecycle marketing

Segmentation

ROI optimization

Driving licence

Tools

Klaviyo

Job description

Ever wondered what it would be like to run CRM where your campaigns bring in tens of millions a year? Want to join a fast-growing business just as it gears up for its next big chapter?

My client is one of Norfolk's genuine success stories. They're a digital consumer business started by two local founders some years ago, and they've grown into one of the leaders in their market. They now have major new investment behind them and a brand-new leadership team, including a new MD, a new Head of Marketing and a Head of CRM being appointed now. They're building a stronger marketing team, and this CRM Executive role is a key part of it.

CRM isn't a side function here. It's one of the biggest revenue drivers in the business. They're volume driven and growth focused, so your work on targeting, retention and reactivation shows up in the numbers fast.

What you'll be doing

• Building, testing and deploying campaigns across email, SMS and app push, and helping manage the campaign calendar.
• Supporting and improving automated journeys across onboarding, retention, reactivation and engagement.
• Building audiences from behavioural and transactional data, and keeping targeting sharp.
• Adding personalised and dynamic content, and running A/B tests.
• Reporting on engagement, revenue, retention and ROI, and turning the results into ideas.
• Working with creative, paid media, product and data colleagues, plus external agencies.

What you'll bring

• Strong, proven experience in CRM, email or lifecycle marketing.
• Hands-on experience of customer and market segmentation. This is a must.
• A track record of using CRM to drive retention, growth, activation and ROI.
• Experience in Klaviyo is ideal, but another CRM platform is absolutely fine if you're keen to learn.
• Sharp attention to detail, strong organisation, and a commercial head.
• A full driving licence and your own transport, as the site isn't on a public transport route (20 min walk from nearest station).

What's in it for you

• A salary of £30,000 £35,000, depending on experience.
• 25 days holiday plus bank holidays.
• A 7.5% matched pension.
• Free parking on site.
• Food and refreshments provided every week.
• Summer and winter socials abroad.
• A young, sociable team with a great culture and a real chance to grow with the business.